With VivaTech 2024 just 24 hours away, our team is gearing up to attend with a delegation from the UK and the US. This follows months of hard work supporting the event’s media efforts as the agency of record in both markets.
The past couple of weeks have seen the threat from mis- and disinformation to corporate reputation come under the spotlight here at Fire on the Hill.
Our event in Washington DC welcomed industry experts to discuss the evolving topic, while we have seen the conversation continue across our social media channels.
It’s nearly been a year since the generative artificial intelligence (AI) chatbot ChatGPT was launched. Confronted by such a groundbreaking technology, reactions were mixed, with equal parts fear and excitement colouring the conversation.
Artificial Intelligence (AI) has captured headlines in recent months due to its seemingly limitless potential.
In a move that shook the gaming industry, Microsoft recently announced plans to acquire Activision Blizzard, a leading publisher and video games developer whose top titles include Call of Duty, World of Warcraft, Candy Crush Saga and Overwatch.
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