PR has always been about reaching the right people with the right story. But content now needs to satisfy three distinct audiences simultaneously: journalists, stakeholders, and LLM algorithms
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?
Like many of us, when Apple was looking for information on AI, the Cupertino behemoth simply Googled it. Find out what the deal means for consumers
Each month, the Fire on the Hill AI Digest breaks down the biggest stories in AI, exploring their broader impact on brands, industries, and everyday life. This month we look at the impending AI bubble, how Generative AI is testing the limits of creativity and explore how Australia is seeking to limit harms from this new technology
This month, we look at the rocky launch of AI-driven browsers like OpenAI’s Atlas and Perplexity’s Comet, while also examining cracks in the dominance of AI giants OpenAI and Nvidia amid rising competition, high costs, and market skepticism. Find out more
With the launch of the Atlas web browser, ChatGPT-maker Open AI is seeking to move onto turf long held by Google, while developments in quantum computing could further accelerate the roll-out of AI. But does the technology come at the expense of accuracy online? Find out in the Fire on the Hill monthly AI Digest
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
Love it or loathe it, Artificial Intelligence (AI) is here to stay – and it’s getting harder to ignore. From how we generate and consume
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