Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
Love it or loathe it, Artificial Intelligence (AI) is here to stay – and it’s getting harder to ignore. From how we generate and consume
Victoria Gutierrez joined Fire on the Hill for a period of work experience this summer. Here she explores how Artificial Intelligence (AI) impacted upon her
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimization (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
New service helps brands influence and measure how they appear in AI-generated answers, as search behavior evolves
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimization to Generative Engine Optimization isn’t coming – it’s here
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
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