What AI actually cites: a five-source playbook for brands
PR teams now need to understand the full source mix: how much each source type contributes to AI answers, which kinds of content perform best, and how those patterns vary by brand and sector
Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt
Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
AI is making everything sound the same, so how can brands stand out?
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
Fire on the Hill Reputation Digest – June 2026
This month, we talk about Elon Musk yet again, dive into Kier Starmer’s resignation, and visit Cannes for the marketing event of the year
Fire on the Hill Reputation Digest – May 2026
Hello, and welcome to this month’s Reputation Digest from Fire on the Hill, where we deliver a rundown of the latest stories making waves in
Fire on the Hill and Fourth Day to merge to expand international strategic communications offer
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging to create an international strategic communications agency with wholly