This month, we look at the rocky launch of AI-driven browsers like OpenAI’s Atlas and Perplexity’s Comet, while also examining cracks in the dominance of AI giants OpenAI and Nvidia amid rising competition, high costs, and market skepticism. Find out more
With the launch of the Atlas web browser, ChatGPT-maker Open AI is seeking to move onto turf long held by Google, while developments in quantum computing could further accelerate the roll-out of AI. But does the technology come at the expense of accuracy online? Find out in the Fire on the Hill monthly AI Digest
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
We may be reaching the end of the beginning of the current AI hype-cycle, with slower hiring and concerns over the negative impacts of some tools. However, with new drugs and medical uses emerging, there have also been positive developments this month
AI never wrote an essay for Victoria Gutierrez, but by taking notes to tell her how to write and what to say, the crucial step of critical thinking was outsourced. What was the result?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimisation (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
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