Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
Without wishing to pick favourites among our clients’ sectors, healthcare has to be one of the most exciting and meaningful areas for AI deployment
This month, Fire on the Hill casts its eye over the BAFTAs that ended in disaster, Keir Starmer digging his own political grave, and theories about an AI-generated novel rocking the internet
Tech founders can fail to understand the NHS is a multitude of organisations under a single umbrella, each with different priorities, ambitions and budgets. Fire on the Hill looks at how tailored communication can cut through this thicket to drive innovation
This month in the Fire on the Hill AI Digest we ask if the long-anticipated AI job losses are arriving, if a lack of power will undermine data centre investment, and if California regulation can have an impact
PR has always been about reaching the right people with the right story. But content now needs to satisfy three distinct audiences simultaneously: journalists, stakeholders, and LLM algorithms
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?
Like many of us, when Apple was looking for information on AI, the Cupertino behemoth simply Googled it. Find out what the deal means for consumers
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