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Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt
Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
AI is making everything sound the same, so how can brands stand out?
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
Blood donation can have a life-changing impact in just an hour
The need for blood products is constant and wide-ranging: cancer treatments, blood disorders, surgeries, childbirth-related haemorrhages, and many other medical situations all rely on blood donations
Fire on the Hill Reputation Digest – June 2026
This month, we talk about Elon Musk yet again, dive into Kier Starmer’s resignation, and visit Cannes for the marketing event of the year
The medical condition of digital twins
Without wishing to pick favourites among our clients’ sectors, healthcare has to be one of the most exciting and meaningful areas for AI deployment
Fire on the Hill Reputation Digest – May 2026
This month, Starbucks Korea backtracks on its latest campaign, Elon Musk loses a high-profile lawsuit, and a dark side to a popular reality show comes to light