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How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
How can organisations build trust in turbulent times?
Trust, change and resilience in a challenging media environment were front of mind for many delegates at a recent Fortune event in London. How can comms leaders adapt to a changing world?
Disinformation in the clean tech sector – and how communications professionals can tackle it
The global shift toward renewable energy is well underway, but it is not immune to resistance. Clean technologies like wind, solar and geothermal often become lightning rods for ideological battles
Building trust in the energy of tomorrow – how CCOs can navigate community engagement
The renewable energy sector finds itself at a pivotal moment, shaped by economic uncertainty, rapid technological advancements, and evolving community expectations
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
From SEO to GEO: Lean on earned media to increase AI visibility
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimization to Generative Engine Optimization isn’t coming – it’s here
How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organizations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
This isn’t just crisis comms – this is M&S crisis comms
In a crisis, time is critical, and silence can be damaging. When a cyber-attack occurs, the instinct may be to pause and perfect a response. But in today’s fast-moving digital world, information – accurate or not – spreads quickly, and delays create a vacuum filled by speculation and anxiety.
How can traveler-centric storytelling help us connect with audiences?
A decade-long, behind-the-scenes shift has huge implications for the airline industry and affects every passenger. How did Fire on the Hill help to tell the story?