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Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt
Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
AI is making everything sound the same, so how can brands stand out?
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
JERA Nex appoints Fire on the Hill as UK strategic communications partner
We are delighted to have secured a public relations consultancy agreement with JERA Nex, the global renewable energy developer. The appointment will see Fire on the Hill support the company with media relations, PR and social content development and strategic communications activity in the UK. Under the agreement, we will provide media relations support including […]
Consumers forgive companies that make mistakes, but only if they lead with character, honesty and action
Fire on the Hill today is launching its new Global Reputation Advisory practice. The practice will support organizations to actively define, embed and shape corporate character, in line with its corporate culture and behavior
Fire on the Hill Reputation Digest – February 2026
Our monthly Reputation Digest highlights viral marketing wins, cultural moments like Bad Bunny’s Super Bowl show, and growing public outrage over UK water companies’ environmental failings
Fire on the Hill AI Digest – February 2026
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
Is there a role for PR companies in editing Wikipedia – and what are the risks of ‘Wikilaundering’?
Originally scorned by teachers across the country as a bastion of unreliable information, Wikipedia has grown into an institution since the turn of the millennium. Do comms professionals have a role in editing this shared resource?
What do changes to the LinkedIn algorithm mean for a content strategy?
While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?
Fire on the Hill Reputation Digest – December 2025
This month, comments from Campbell’s don’t go down well, Ben and Jerry’s board tussle with new owners, and Nigel Farage faces allegations of racism
Reputational warfare in a Wicked world: What the Wizard’s disinformation campaign teaches us about defending reputation
The story of Wicked is, at its heart, an exercise in misinformation. When the Wizard of Oz finds his regime threatened by Elphaba, the future Wicked Witch of the West, he orchestrates a disinformation campaign to destroy her credibility. What can we learn?