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Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt
Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
AI is making everything sound the same, so how can brands stand out?
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
Fire on the Hill and Fourth Day to merge to expand international strategic communications offer
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging to create an international strategic communications agency with wholly owned offices in London, New York, Paris and Manchester. The combined agency, which will operate as Fire on the Hill, will bring together Fire on the Hill’s strengths in international […]
Five reasons why SantExpo is a must attend event for the healthcare ecosystem
This year, the programme will place a strong emphasis on the transformation of hospital organisations, the growing role of artificial intelligence and digital health tools, and the challenges around healthcare data management and security
JERA Nex appoints Fire on the Hill as UK strategic communications partner
The engagement will include media monitoring and sector analysis, alongside regular communications planning and support around key industry announcements and international events
Consumers forgive companies that make mistakes, but only if they lead with character, honesty and action
Fire on the Hill today is launching its new Global Reputation Advisory practice. The practice will support organisations to actively define, embed and shape corporate character, in line with its corporate culture and behaviour.
Fire on the Hill Reputation Digest – February 2026
Our monthly Reputation Digest highlights viral marketing wins, cultural moments like Bad Bunny’s Super Bowl show and growing public outrage over UK water companies’ environmental failings
Fire on the Hill AI Digest – February 2026
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
Is there a role for PR companies in editing Wikipedia – and what are the risks of ‘Wikilaundering’?
Originally scorned by teachers across the country as a bastion of unreliable information, Wikipedia has grown into an institution since the turn of the millennium. Do comms professionals have a role in editing this shared resource?
What do changes to the LinkedIn algorithm mean for your content strategy?
While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?