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Fire on the Hill launches new Generative Engine Optimization service
New service helps brands influence and measure how they appear in AI-generated answers, as search behavior evolves
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
From SEO to GEO: Lean on earned media to increase AI visibility
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimization to Generative Engine Optimization isn’t coming – it’s here
Reputation Digest – June 2025
In this month’s Reputation Digest, AI dominates headlines, Airbnb points fingers and corporations cancel Pride
Wellbeing Digest – June 2025
In the first edition of Wellbeing Digest, we ask what is the value of human skill in a world increasingly shaped by machines?
AI Digest – June 2025
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organizations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
How do you build trust as a corporate communicator amid a surge of misinformation?
For journalists, covering a volatile, fast-moving story presents a challenge as they attempt to navigate mis- and disinformation generated from the competing narratives. How can communications professionals help?
How can a sense of moral purpose help attract the next generation of talent?
Earlier this month, Rohan Dias joined Fire on the Hill for a work experience placement. In this piece, he shares his perspective on why values matter more than ever for the new generation of graduates entering the workforce