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Disinformation in the clean tech sector – and how communications professionals can tackle it
The global shift toward renewable energy is well underway, but it is not immune to resistance. Clean technologies like wind, solar and geothermal often become lightning rods for ideological battles
Building trust in the energy of tomorrow – how CCOs can navigate community engagement
The renewable energy sector finds itself at a pivotal moment, shaped by economic uncertainty, rapid technological advancements, and evolving community expectations
How should we talk about AI in the energy sector?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
Measuring the impact of Generative Engine Optimization is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimization (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill AI Digest – July 2025
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
Fire on the Hill Reputation Digest – July 2025
A month filled with reputations on the rise – and fall – with Fire on the Hill taking a look at those making the headlines over the past four weeks
Fire on the Hill launches new Generative Engine Optimization service
New service helps brands influence and measure how they appear in AI-generated answers, as search behavior evolves
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
From SEO to GEO: Lean on earned media to increase AI visibility
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimization to Generative Engine Optimization isn’t coming – it’s here
Reputation Digest – June 2025
In this month’s Reputation Digest, AI dominates headlines, Airbnb points fingers and corporations cancel Pride