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Fire on the Hill AI Digest – August 2025
Love it or loathe it, Artificial Intelligence (AI) is here to stay – and it’s getting harder to ignore. From how we generate and consume content to how industries operate and innovate, AI is reshaping the world around us. It’s making waves across sectors from media to science, transforming not just the headlines, but the […]
Fire on the Hill – Reputation Digest August 2025
This month, Sydney Sweeney’s controversial ad makes a splash, Cracker Barrel changes its logo, and women’s sport enters the spotlight
Fire on the Hill – Wellbeing Digest August 2025
Fire on the Hill has officially launched our new Wellbeing & Impact Team, a group dedicated to creating a work environment where everyone feels connected, supported and inspired, across both our London and New York offices
How did AI shape the first generation of students to use it?
Victoria Gutierrez joined Fire on the Hill for a period of work experience this summer. Here she explores how Artificial Intelligence (AI) impacted upon her time at university and what we can expect in the future. When ChatGPT launched in 2022, I had just started my degree in International Relations & Politics. Despite the hype, […]
Disinformation in the clean tech sector – and how communications professionals can tackle it
The global shift toward renewable energy is well underway, but it is not immune to resistance. Clean technologies like wind, solar and geothermal often become lightning rods for ideological battles
Building trust in the energy of tomorrow – how CCOs can navigate community engagement
The renewable energy sector finds itself at a pivotal moment, shaped by economic uncertainty, rapid technological advancements, and evolving community expectations
How should we talk about AI in the energy sector?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
Measuring the impact of Generative Engine Optimization is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimization (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill AI Digest – July 2025
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
Fire on the Hill Reputation Digest – July 2025
A month filled with reputations on the rise – and fall – with Fire on the Hill taking a look at those making the headlines over the past four weeks