Reputation Digest – April 2025

This month Katy Perry goes to space, Toby Carvery chop down a beloved tree, and chaos takes hold at the Pentagon.
Smoke signals: Lessons in leadership from the Vatican

Behind the smoke signals lies a deeper question: what kind of person is trusted to guide millions? And what can that tell us about leadership beyond church walls?
AI Digest – April 2025

This month, AI action figures stir controversy, WhatsApp’s blue circle leaves users upset, and AI chipmakers grapple with the effects of new restrictions.
Here, There and Everywhere: Why it’s time to move on from The Beatles

Successful communications means bringing the best stories to life – not necessarily the biggest. This means it’s time to move past The Beatles and see what else is out there in the wide musical world
How can we strategically communicate the value of electric vehicles?

Despite growing momentum, demand for EVs remains uneven. Cost concerns, charging infrastructure gaps and political polarisation are complicating adoption. How can this be tackled?
Reputation Digest – March 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown
Fire on the Hill secures three-year global contract with transformative travel company Amadeus

The deal significantly builds on several years of collaboration supporting Amadeus’ global communications strategy and expands our existing brief
Journalists increasingly engaging with Bluesky as alternative to X, new Fire on the Hill research reveals

Fire on the Hill is unveiling a new study exploring the social media habits of journalists and revealing that decentralised, open-source platform Bluesky is gaining in popularity.
Fire on the Hill secures strategic communications brief with TBR Global Chauffeuring

An exciting development at Fire on the Hill, as we secure a strategic communications remit for TBR Global Chauffeuring, a world leader in premium ground transportation
Reputation Digest – February 2025

Companies across the US, from retailers Target and Walmart to tech giants Meta and Amazon, have announced that they are ending or scaling back Diversity, Equity and Inclusion (DEI) initiatives – will they face commercial consequences?