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Learning from a PRmoment Masterclass: Five things PR teams need to know about GEO
PR has always been about reaching the right people with the right story. But content now needs to satisfy three distinct audiences simultaneously: journalists, stakeholders, and LLM algorithms
Fire on the Hill Wellbeing Digest – February 2026
This month’s Wellbeing Digest explores nature-led workplace initiatives, the mental health risks of AI search tools, and the power of public figures speaking openly to reduce stigma at work
Fire on the Hill Reputation Digest – February 2026
Our monthly Reputation Digest highlights viral marketing wins, cultural moments like Bad Bunny’s Super Bowl show and growing public outrage over UK water companies’ environmental failings
Fire on the Hill AI Digest – February 2026
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
Is there a role for PR companies in editing Wikipedia – and what are the risks of ‘Wikilaundering’?
Originally scorned by teachers across the country as a bastion of unreliable information, Wikipedia has grown into an institution since the turn of the millennium. Do comms professionals have a role in editing this shared resource?
What do changes to the LinkedIn algorithm mean for your content strategy?
While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?
Fire on the Hill Reputation Digest – January 2026
This month, Brooklyn Beckham’s Instagram story reveals all, Elon Musk clashes with Ryanair on social media and Dr Pepper’s latest advertisement is a rip-roaring success
Fire on the Hill Wellbeing Digest – January 2026
The first edition of the Fire on the Hill Wellbeing Digest for the new year rounds-up the stories shaping workplace mental health and employee wellbeing
Fire on the Hill AI Digest – January 2026
Like many of us, when Apple was looking for information on AI, the Cupertino behemoth simply Googled it. Find out what the deal means for consumers
Fire on the Hill AI Digest – December 2025
Each month, the Fire on the Hill AI Digest breaks down the biggest stories in AI, exploring their broader impact on brands, industries, and everyday life. This month we look at the impending AI bubble, how Generative AI is testing the limits of creativity and explore how Australia is seeking to limit harms from this new technology