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Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt
Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
AI is making everything sound the same, so how can brands stand out?
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
Blood donation can have a life-changing impact in just an hour
The need for blood products is constant and wide-ranging: cancer treatments, blood disorders, surgeries, childbirth-related haemorrhages, and many other medical situations all rely on blood donations
Fire on the Hill Reputation Digest – June 2026
This month, we talk about Elon Musk yet again, dive into Kier Starmer’s resignation, and visit Cannes for the marketing event of the year
The medical condition of digital twins
Without wishing to pick favourites among our clients’ sectors, healthcare has to be one of the most exciting and meaningful areas for AI deployment
Fire on the Hill Reputation Digest – May 2026
This month, Starbucks Korea backtracks on its latest campaign, Elon Musk loses a high-profile lawsuit, and a dark side to a popular reality show comes to light
Five reasons why SantExpo is a must attend event for the healthcare ecosystem
This year, the programme will place a strong emphasis on the transformation of hospital organisations, the growing role of artificial intelligence and digital health tools, and the challenges around healthcare data management and security
Fire on the Hill Reputation Digest – April 2026
This month, Fire on the Hill casts its eye over the BAFTAs that ended in disaster, Keir Starmer digging his own political grave, and theories about an AI-generated novel rocking the internet
Fire on the Hill Wellbeing Digest – April 2026
This month, we explore the changing expectations around perks and job design, and the growing importance of intergenerational collaboration in today’s workplace
How can effective communication help the NHS adopt innovation at scale?
Tech founders can fail to understand the NHS is a multitude of organisations under a single umbrella, each with different priorities, ambitions and budgets. Fire on the Hill looks at how tailored communication can cut through this thicket to drive innovation