Fire on the Hill Wellbeing Digest – November 2025
Our Wellbeing Digest this month explores new government initiatives launched for International Men’s Day, the hidden impact of perfectionism on workplace performance, and a forthcoming London exhibition examining how mental health and community shape one another
Fire on the Hill Reputation Digest – November 2025
Fire on the Hill explores how brands stumbled into controversy this month — from Dutch Barn’s baffling billboard saga to Sky Sports’ ill-judged Halo channel — while also rounding up the best and worst of this year’s Christmas adverts
Fire on the Hill AI Digest – November 2025
This month, we look at the rocky launch of AI-driven browsers like OpenAI’s Atlas and Perplexity’s Comet, while also examining cracks in the dominance of AI giants OpenAI and Nvidia amid rising competition, high costs, and market skepticism. Find out more
Reputational warfare in a Wicked world: What the Wizard’s disinformation campaign teaches us about defending reputation
The story of Wicked is, at its heart, an exercise in misinformation. When the Wizard of Oz finds his regime threatened by Elphaba, the future Wicked Witch of the West, he orchestrates a disinformation campaign to destroy her credibility. What can we learn?
Fire on the Hill Wellbeing Digest – October 2025
Can being told ‘no’ be good for our mental health? Advocates of rejection therapy suggest some perhaps surprising benefits. Elsewhere in the monthly Fire on the Hill Wellbeing Digest we discover viewing art can reduce stress and calm the body and look at what can be done to ensure a positive work environment
Fire on the Hill Reputation Digest – October 2025
Now Andrew Mountbatten Windsor continues to take a toll on the reputation of the British royal family this month, while Taylor Swift is also making headlines. Elsewhere, in one of the more surprising twists of fate, German equipment manufacturer Böcker Maschinenwerke carved out a starring role for itself in the Louver heist. Find out more in the monthly Fire on the Hill Reputation Digest
Fire on the Hill AI Digest – October 2025
With the launch of the Atlas web browser, ChatGPT-maker Open AI is seeking to move onto turf long held by Google, while developments in quantum computing could further accelerate the roll-out of AI. But does the technology come at the expense of accuracy online? Find out in the Fire on the Hill monthly AI Digest
Fire on the Hill AI Digest – September 2025
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks
Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week
How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year