Reputation Digest – January 2025
Hello, and welcome to the monthly Reputation Digest from Fire on the Hill, your download on all things reputation – the good and the (mostly) bad.
How can communications professionals support clients who have been misled by misinformation?
Misinformation is all over the internet and is spreading faster than ever with the help of social media. As a result, it’s unsurprising that so many of us get swept up in inaccurate or fictitious stories.
Artificial Intelligence agents are finally arriving…
AI agents are everywhere. Having been shown the advances emerging from Open AI, Google DeepMind, Anthropic and others, journalists are (quite rightly) covering the subject from every possible angle.
Reputation Digest: A Year in Review
Hello, and welcome to our 2024 wrap-up of Reputation Digest, looking back at all things reputation – the good and the (mostly) bad.
What has the U.S. election result taught us about public relations strategies?
A recent article in Semafor suggests the recent U.S. Presidential election result has prompted a new desire for leading company executives to ‘be more like Donald Trump’ and ‘less like Kamala Harris’ – at least when it comes to communications strategies. Let’s take a closer look
Marathon Mindset: Five lessons that go beyond the race
This month, I had the unforgettable experience of running my dream race: the New York City Marathon. With a record-breaking 55,646 finishers, it was the largest marathon ever held, bringing together competitors from 137 countries.
View from the conference floor – what was on the agenda at World Travel Market 2024?
Numbers are up! Perhaps the most immediate takeaway from World Travel Market (WTM) in London this year was the feeling of confidence once again surging through the show. It is hard to deny the past two or three stagings of the event have lacked a little of the usual dynamism, but it was there in […]
How can we communicate effectively in the Age of Outrage?
I was lucky enough to recently attend a talk on Age of Outrage, the latest book from Karthik Ramanna, professor of business and public policy at the University of Oxford’s Blavatnik School of Government. The discussion centred on what it means to manage people and organisations in the volatile social and political landscape that seems […]
Grid-locked: How can we overcome a key barrier to clean energy investment in the UK?
There was a time when the UK’s energy grid was recognised as among the most stable in the world. It was efficient. Innovative, even. All of which no longer matters; the environment has changed.
As trend season approaches – are they still of value in the travel industry?
I recently attended an event that looked at the top travel trends for 2025, and I couldn’t help but ask myself the question: “Are trends still trendy?”