Skip to content
Fire on the Hill Reputation Digest – December 2025
This month, comments from Campbell’s don’t go down well, Ben and Jerry’s board tussle with new owners, and Nigel Farage faces allegations of racism
Reputational warfare in a Wicked world: What the Wizard’s disinformation campaign teaches us about defending reputation
The story of Wicked is, at its heart, an exercise in misinformation. When the Wizard of Oz finds his regime threatened by Elphaba, the future Wicked Witch of the West, he orchestrates a disinformation campaign to destroy her credibility. What can we learn?
Fire on the Hill Reputation Digest – October 2025
Now Andrew Mountbatten Windsor continues to take a toll on the reputation of the British royal family this month, while Taylor Swift is also making headlines. Elsewhere, in one of the more surprising twists of fate, German equipment manufacturer Böcker Maschinenwerke carved out a starring role for itself in the Louver heist. Find out more in the monthly Fire on the Hill Reputation Digest
Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week
How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
How can organisations build trust in turbulent times?
Trust, change and resilience in a challenging media environment were front of mind for many delegates at a recent Fortune event in London. How can comms leaders adapt to a changing world?
Disinformation in the clean tech sector – and how communications professionals can tackle it
The global shift toward renewable energy is well underway, but it is not immune to resistance. Clean technologies like wind, solar and geothermal often become lightning rods for ideological battles
Building trust in the energy of tomorrow – how CCOs can navigate community engagement
The renewable energy sector finds itself at a pivotal moment, shaped by economic uncertainty, rapid technological advancements, and evolving community expectations
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
From SEO to GEO: Lean on earned media to increase AI visibility
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimisation to Generative Engine Optimisation isn’t coming – it’s here