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How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organisations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
This isn’t just crisis comms – this is M&S crisis comms
At first glance, crisis communications may seem solely focused on managing the immediate fallout. But in reality, it extends far beyond quick damage control – it’s deeply rooted in the long-term trust a brand has cultivated over years of consistently delivering on its promises
How can traveller-centric storytelling help us connect with audiences?
A decade-long, behind-the-scenes shift has huge implications for the airline industry and affects every passenger. How did Fire on the Hill help to tell the story?
Reputation Digest – April 2025
This month Katy Perry goes to space, Toby Carvery chop down a beloved tree, and chaos takes hold at the Pentagon.
AI Digest – April 2025
This month, AI action figures stir controversy, WhatsApp’s blue circle leaves users upset, and AI chipmakers grapple with the effects of new restrictions.
Here, There and Everywhere: Why it’s time to move on from The Beatles
Successful communications means bringing the best stories to life – not necessarily the biggest. This means it’s time to move past The Beatles and see what else is out there in the wide musical world
How can we strategically communicate the value of electric vehicles?
Despite growing momentum, demand for EVs remains uneven. Cost concerns, charging infrastructure gaps and political polarisation are complicating adoption. How can this be tackled?
Fire on the Hill secures three-year global contract with transformative travel company Amadeus
The deal significantly builds on several years of collaboration supporting Amadeus’ global communications strategy and expands our existing brief
Journalists increasingly engaging with Bluesky as alternative to X, new Fire on the Hill research reveals
Fire on the Hill is unveiling a new study exploring the social media habits of journalists and revealing that decentralised, open-source platform Bluesky is gaining in popularity.