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Building trust in the energy of tomorrow – how CCOs can navigate community engagement

How should we talk about AI in the energy sector?

Measuring the impact of Generative Engine Optimisation is not as hard as you might think

Fire on the Hill AI Digest – July 2025

Fire on the Hill Reputation Digest – July 2025

Fire on the Hill launches new Generative Engine Optimisation service

Rethinking the role of communications in an artificial world

From SEO to GEO: Lean on earned media to increase AI visibility

Reputation Digest – June 2025

World of Work

Fire on the Hill – Wellbeing Digest August 2025

Fire on the Hill has officially launched our new Wellbeing & Impact Team, a group dedicated to creating a work environment where everyone feels connected, supported and inspired, across both our London and New York offices

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Technology

How did AI shape the first generation of students to use it?

AI never wrote an essay for Victoria Gutierrez, but by taking notes to tell her how to write and what to say, the crucial step of critical thinking was outsourced. What was the result?

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Sustainability

Disinformation in the clean tech sector – and how communications professionals can tackle it

The global shift toward renewable energy is well underway, but it is not immune to resistance. Clean technologies like wind, solar and geothermal often become lightning rods for ideological battles

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Sustainability

Building trust in the energy of tomorrow – how CCOs can navigate community engagement

The renewable energy sector finds itself at a pivotal moment, shaped by economic uncertainty, rapid technological advancements, and evolving community expectations

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Technology

How should we talk about AI in the energy sector?

Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?

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Technology

Measuring the impact of Generative Engine Optimisation is not as hard as you might think

GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimisation (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked

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