And if this list of speakers weren’t enough, just today, it was announced that Emmanuel Macron and Elon Musk will be joining once again. The French President will speak on ‘making Paris a key place for AI’ in the world, while the tech visionary will open up in a session titled ‘Everything You Always Wanted to Know About Elon* (*But Were Afraid to Ask)’.
Discover the next Apples and Facebooks
The fantastic thing about VivaTech is the combination of big tech and innovative new start-ups. This year’s edition will spotlight an impressive array of newcomers who will unveil their solutions at the event’s various Innovation Parks.
In the Mobility and Smart City Park, sponsored by Togg, start-ups like Pave Motors and Wingcopter are revolutionising transportation and logistics. Pave Motors introduces high-end electric motorcycles designed to promote an emissions-free lifestyle, while Wingcopter focuses on improving global healthcare access and delivery through advanced drone technology.
The AI Avenue, sponsored by Salesforce, features start-ups like Oxia Palus and Primaa, which are pushing the boundaries of artificial intelligence. Oxia Palus uses AI alongside spectroscopic imaging and 3D printing to recreate lost artworks, whereas Primaa is developing AI-driven platforms for accurate and automated cancer diagnosis.
In the Retail & Logistics Park, innovative companies like Lunu and Releaf are transforming the shopping experience and promoting sustainability. Lunu enables seamless cryptocurrency transactions at points of sale, and Releaf is pioneering eco-friendly paper technology made from recycled leaves, reducing deforestation.
Furthermore, the Sport Park showcases start-ups like Astreas and Hypershell, which enhance athletic performance through technological advancements. Astreas develops food products optimised for spaceflight and promotes nutritional innovation, while Hypershell offers an AI-assisted device that augments physical movement and is aimed at outdoor enthusiasts.
These start-ups represent just a slice of the creative energy and entrepreneurial spirit that will be on full display at VivaTech 2024, underlining the event’s role as a critical platform for launching future technologies that aim to reshape industries and improve lives globally.
Explore brand reputation with the Exec and CMO tracks
Fellow communicators have plenty to see at VivaTech, too, with our very own Co-Founder, Christopher Clarke, speaking on the critical importance of trust in fostering innovation within organisations. Chris will be joined on stage by Neil Rogan, Global Director of Corporate External Communications and Digital Marketing, Amadeus, with their discussion delving into how ethical practices and transparent communication are essential for maintaining a company’s social license to operate, aligning perfectly with the track’s broader focus on ethical marketing strategies.
Additionally, the CMO track will feature a variety of engaging discussions on how marketing has transformed into a service-oriented approach, emphasising personalised customer experiences to drive business success. Another key area of focus will be the advancements in CRM technologies. Here, participants will explore how AI and analytics revolutionise how businesses interact with their customers, offering insights into achieving deeper customer loyalty and enhancing business growth.
The track will also address the disruptive impacts of new technologies like AI on marketing, presenting opportunities for businesses to expand and engage customers more effectively. Through these discussions, marketers will gain valuable strategies to navigate the complex landscape of consumer perceptions and regulatory challenges, ensuring their marketing strategies are effective and responsibly aligned with current ethical and social standards.
Keep up to date on all things VivaTech
For those of you joining us at VivaTech 2024 or following along from afar, we invite you to stay updated on all the exciting developments through our blog and LinkedIn, where we will be sharing regular insights, highlights, and live updates from the event, ensuring you have access to the latest trends and discussions shaping the future of technology.
Additionally, for those attending the event, check out VivaTech’s essential guides to make the most of your experience. The VivaTech 2024 Survival Guide provides practical tips to navigate the conference smoothly, while the Complete VivaTech Guide to Paris offers advice on enjoying the beautiful city of Paris during your visit.
We would love to meet you in person if you will be there.
Join us for a coffee or a beer; reach out to connect and discuss innovative ideas. And be sure to attend our session, Trust is key to unlocking an environment where innovation thrives – how can you foster it?, to explore the critical role of trust in innovation.
Together, let’s explore how technology continues to transform our world!
