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Fire on the Hill Reputation Digest – March 2026
This month, BrewDog can’t pay the bills, McDonald’s chief struggles with the product and Chappel Roan gets called out on social media
Learning from a PRmoment Masterclass: Five things PR teams need to know about GEO
PR has always been about reaching the right people with the right story. But content now needs to satisfy three distinct audiences simultaneously: journalists, stakeholders, and LLM algorithms
Fire on the Hill Wellbeing Digest – February 2026
This month’s Wellbeing Digest explores nature-led workplace initiatives, the mental health risks of AI search tools, and the power of public figures speaking openly to reduce stigma at work
Fire on the Hill Reputation Digest – February 2026
Our monthly Reputation Digest highlights viral marketing wins, cultural moments like Bad Bunny’s Super Bowl show and growing public outrage over UK water companies’ environmental failings
Fire on the Hill AI Digest – February 2026
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
Is there a role for PR companies in editing Wikipedia – and what are the risks of ‘Wikilaundering’?
Originally scorned by teachers across the country as a bastion of unreliable information, Wikipedia has grown into an institution since the turn of the millennium. Do comms professionals have a role in editing this shared resource?