Reputation Digest – May 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.

This isn’t just crisis comms – this is M&S crisis comms

In a crisis, time is critical, and silence can be damaging. When a cyber-attack occurs, the instinct may be to pause and perfect a response. But in today’s fast-moving digital world, information – accurate or not – spreads quickly, and delays create a vacuum filled by speculation and anxiety.

Reputation Digest – March 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown

Reputation Digest – February 2025

Hello, and welcome to this month’s Reputation Digest, your monthly download on all things reputation – the good and the (mostly) bad.  Diversity, Equity and Inclusion down the drain  Companies across the US, from retailers Target and Walmart to tech giants Meta and Amazon, have announced that they are ending or scaling back Diversity, Equity […]

Reputation Digest – January 2025

Hello, and welcome to the monthly Reputation Digest from Fire on the Hill, your download on all things reputation – the good and the (mostly) bad.

How can we respond as the threat from mis- and disinformation grows?

How can fire on the hill respond as the threat from mis and disinformation grows

The past couple of weeks have seen the threat from mis- and disinformation to corporate reputation come under the spotlight here at Fire on the Hill.

Our event in Washington DC welcomed industry experts to discuss the evolving topic, while we have seen the conversation continue across our social media channels.