Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty

A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organizations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
Reputation Digest – May 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.
This isn’t just crisis comms – this is M&S crisis comms

In a crisis, time is critical, and silence can be damaging. When a cyber-attack occurs, the instinct may be to pause and perfect a response. But in today’s fast-moving digital world, information – accurate or not – spreads quickly, and delays create a vacuum filled by speculation and anxiety.
Reputation Digest – April 2025

This month Katy Perry goes to space, Toby Carvery chop down a beloved tree, and chaos takes hold at the Pentagon.
Reputation Digest – March 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown
Reputation Digest – February 2025

Hello, and welcome to this month’s Reputation Digest, your monthly download on all things reputation – the good and the (mostly) bad. Diversity, Equity and Inclusion down the drain Companies across the US, from retailers Target and Walmart to tech giants Meta and Amazon, have announced that they are ending or scaling back Diversity, Equity […]
Reputation Digest – January 2025

Hello, and welcome to the monthly Reputation Digest from Fire on the Hill, your download on all things reputation – the good and the (mostly) bad.
Reputation Digest: A Year in Review

Hello, and welcome to our 2024 wrap-up of Reputation Digest, looking back at all things reputation – the good and the (mostly) bad.
Join us at VivaTech 2024 for a front-row seat to innovation

With VivaTech 2024 just 24 hours away, our team is gearing up to attend with a delegation from the UK and the US. This follows months of hard work supporting the event’s media efforts as the agency of record in both markets.
How can we respond as the threat from mis- and disinformation grows?

The past couple of weeks have seen the threat from mis- and disinformation to corporate reputation come under the spotlight here at Fire on the Hill.
Our event in Washington DC welcomed industry experts to discuss the evolving topic, while we have seen the conversation continue across our social media channels.