Reputation Digest – March 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown

Reputation Digest – February 2025

Companies across the US, from retailers Target and Walmart to tech giants Meta and Amazon, have announced that they are ending or scaling back Diversity, Equity and Inclusion (DEI) initiatives – will they face commercial consequences?

Reputation Digest – January 2025

Hello, and welcome to the monthly Reputation Digest from Fire on the Hill, your download on all things reputation – the good and the (mostly) bad.

How can we respond as the threat from mis- and disinformation grows?

How can fire on the hill respond as the threat from mis and disinformation grows

Our event in Washington DC welcomed industry experts to discuss the evolving topic, while we have seen the conversation continue across our social media channels.

At the same time, publications, including the Economist, have continued to explore what impact mis- and disinformation might have in this important election year.