Reputation Digest – April 2025

This month Katy Perry goes to space, Toby Carvery chop down a beloved tree, and chaos takes hold at the Pentagon.
Reputation Digest – March 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown
Reputation Digest – February 2025

Companies across the US, from retailers Target and Walmart to tech giants Meta and Amazon, have announced that they are ending or scaling back Diversity, Equity and Inclusion (DEI) initiatives – will they face commercial consequences?
Reputation Digest – January 2025

Hello, and welcome to the monthly Reputation Digest from Fire on the Hill, your download on all things reputation – the good and the (mostly) bad.
Reputation Digest: A Year in Review

Hello, and welcome to our 2024 wrap-up of Reputation Digest, looking back at all things reputation – the good and the (mostly) bad.
Join us at VivaTech 2024 for a front-row seat to innovation

With VivaTech 2024 just 24 hours away, our team is gearing up to attend with a delegation from the UK and the US. This follows months of hard work supporting the event’s media efforts as the agency of record in both markets.
How can we respond as the threat from mis- and disinformation grows?

Our event in Washington DC welcomed industry experts to discuss the evolving topic, while we have seen the conversation continue across our social media channels.
At the same time, publications, including the Economist, have continued to explore what impact mis- and disinformation might have in this important election year.
Fire on the Hill puts mis- and disinformation on the corporate agenda in Washington DC

Earlier this year a Foreign Policy article by Elisabeth Braw piqued the interest of the team here at Fire on the Hill. In the piece, Braw argued that corporations are increasingly likely targets for foreign disinformation campaigns and that online slanders may even become a ‘new vector for economic warfare’.