Skip to content
Fire on the Hill AI Digest – November 2025
This month, we look at the rocky launch of AI-driven browsers like OpenAI’s Atlas and Perplexity’s Comet, while also examining cracks in the dominance of AI giants OpenAI and Nvidia amid rising competition, high costs, and market skepticism. Find out more
Fire on the Hill AI Digest – October 2025
With the launch of the Atlas web browser, ChatGPT-maker Open AI is seeking to move onto turf long held by Google, while developments in quantum computing could further accelerate the roll-out of AI. But does the technology come at the expense of accuracy online? Find out in the Fire on the Hill monthly AI Digest
Fire on the Hill AI Digest – September 2025
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks
How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
Fire on the Hill AI Digest – August 2025
Love it or loathe it, Artificial Intelligence (AI) is here to stay – and it’s getting harder to ignore. From how we generate and consume content to how industries operate and innovate, AI is reshaping the world around us. It’s making waves across sectors from media to science, transforming not just the headlines, but the […]
How did AI shape the first generation of students to use it?
Victoria Gutierrez joined Fire on the Hill for a period of work experience this summer. Here she explores how Artificial Intelligence (AI) impacted upon her time at university and what we can expect in the future. When ChatGPT launched in 2022, I had just started my degree in International Relations & Politics. Despite the hype, […]
How should we talk about AI in the energy sector?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
Measuring the impact of Generative Engine Optimization is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimization (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill AI Digest – July 2025
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
Fire on the Hill launches new Generative Engine Optimization service
New service helps brands influence and measure how they appear in AI-generated answers, as search behavior evolves