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Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt
Fire on the Hill director Nikki Scrivener speaks to AJ Handley-Rowe, director at digital marketing specialists, Salt, about how brands can improve their chances of appearing in LLM-generated search results
AI is making everything sound the same, so how can brands stand out?
Brands, B2B included, need to hold on to the fact that they are talking to humans and that personality matters
The medical condition of digital twins
Without wishing to pick favourites among our clients’ sectors, healthcare has to be one of the most exciting and meaningful areas for AI deployment
Fire on the Hill Reputation Digest – April 2026
This month, Fire on the Hill casts its eye over the BAFTAs that ended in disaster, Keir Starmer digging his own political grave, and theories about an AI-generated novel rocking the internet
Fire on the Hill AI Digest – March 2026
This month in the Fire on the Hill AI Digest we ask if the long-anticipated AI job losses are arriving, if a lack of power will undermine data centre investment, and if California regulation can have an impact
Fire on the Hill AI Digest – February 2026
AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent
Fire on the Hill AI Digest – January 2026
Like many of us, when Apple was looking for information on AI, the Cupertino behemoth simply Googled it. Find out what the deal means for consumers
Fire on the Hill AI Digest – December 2025
Each month, the Fire on the Hill AI Digest breaks down the biggest stories in AI, exploring their broader impact on brands, industries, and everyday life. This month we look at the impending AI bubble, how Generative AI is testing the limits of creativity and explore how Australia is seeking to limit harms from this new technology
Fire on the Hill AI Digest – November 2025
This month, we look at the rocky launch of AI-driven browsers like OpenAI’s Atlas and Perplexity’s Comet, while also examining cracks in the dominance of AI giants OpenAI and Nvidia amid rising competition, high costs, and market skepticism. Find out more
Fire on the Hill AI Digest – October 2025
With the launch of the Atlas web browser, ChatGPT-maker Open AI is seeking to move onto turf long held by Google, while developments in quantum computing could further accelerate the roll-out of AI. But does the technology come at the expense of accuracy online? Find out in the Fire on the Hill monthly AI Digest