Reputation

Reputation Digest – May 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.

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Reputation

This isn’t just crisis comms – this is M&S crisis comms

In a crisis, time is critical, and silence can be damaging. When a cyber-attack occurs, the instinct may be to pause and perfect a response. But in today’s fast-moving digital world, information – accurate or not – spreads quickly, and delays create a vacuum filled by speculation and anxiety.

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