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Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging to create an international strategic communications agency with wholly owned offices in New York, London, Paris and Manchester.
The combined agency, which will operate as Fire on the Hill, will bring together Fire on the Hill’s strengths in international communications, strategic advisory and purpose-led storytelling with Fourth Day’s expertise in media relations, strategic content and multi-market campaign delivery.
Clients are facing a more complex communications environment, shaped by geopolitical uncertainty, AI disruption and declining trust. They need partners who can give senior advice, protect reputation and deliver campaigns across markets. Bringing our two agencies together gives us the scale, expertise and agility to do that.
The merger gives clients access to a broader senior team, deeper strategic and digital expertise and stronger international delivery. The agency will support organizations across sectors including technology, energy, manufacturing, investment and education, from high-growth startups to established global brands.
The combined business will manage an international partner network across APAC, EMEA and LATAM, enabling clients to access on-the-ground expertise across key global markets.
An international platform for growth
Chris Clarke, co-founder and managing partner, Fire on the Hill said: “Clients are facing a more complex communications environment, shaped by geopolitical uncertainty, AI disruption and declining trust. They need partners who can give senior advice, protect reputation and deliver campaigns across markets. Bringing our two agencies together gives us the scale, expertise and agility to do that.”
“Fire on the Hill and Fourth Day share the same ambition: to build an international agency with the reach clients need, alongside the senior attention and entrepreneurial energy they value”, added Sarah Mulder, co-founder and managing partner, Fire on the Hill. “Our merger gives us the opportunity to grow further by bringing together the characteristics that have made both agencies distinctive.”
A shared ambition and complementary expertise
“This is hugely exciting for our teams and our clients”, added Nikki Scrivener, director and co-founder of Fourth Day. “For me, the most rewarding part is bringing together people who share the same culture and values, while adding complementary expertise and experience – giving us an even stronger platform to do great work for our clients.”
“It’s rare to find such like-minded people with a similar international outlook” added Xanthe Vaughan Williams, director and co-founder of Fourth Day. “Fourth Day’s presence in Europe and Africa is the perfect complement to Fire on the Hill’s transatlantic offices – the combined agency is going to deliver truly multi-national communications.
The combined business will operate as Fire on the Hill across all regions, with a team of more than 35 full-time consultants. The founders of each business will form the leadership team of the new agency, with a focus on growth across the US and Europe, while continuing expansion in regions such as Asia Pacific.
Fire on the Hill Ltd was founded in London in 2017 by Chris Clarke, Sarah Mulder and Nick Ward, with its New York office opening in 2022. Fourth Day was founded by Nikki Scrivener and Xanthe Vaughan Williams in 2002, with its Paris office, Quatrième Jour, opening in 2006, led by Antoine Billon. The group also has a presence based in Casablanca, serving clients in North Africa as well as France.