Reputation Digest – March 2025
Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown
Fire on the Hill secures three-year global contract with transformative travel company Amadeus
he deal significantly builds on several years of collaboration supporting Amadeus’ global communications strategy and expands our existing brief
Journalists increasingly engaging with Bluesky as alternative to X, new Fire on the Hill research reveals
Fire on the Hill is today unveiling a new study exploring the social media habits of journalists and revealing that decentralized, open-source platform Bluesky is gaining in popularity.
Fire on the Hill secures strategic communications brief with TBR Global Chauffeuring
An exciting development at Fire on the Hill today, as we secure a strategic communications remit for TBR Global Chauffeuring (TBR), a world leader in premium ground transportation. TBR is a ground transportation company that drives excellence across the financial roadshow, global events and corporate travel sectors. Headquartered in Glasgow, TBR has offices in Boston, […]
Reputation Digest – February 2025
Hello, and welcome to this month’s Reputation Digest, your monthly download on all things reputation – the good and the (mostly) bad. Diversity, Equity and Inclusion down the drain Companies across the US, from retailers Target and Walmart to tech giants Meta and Amazon, have announced that they are ending or scaling back Diversity, Equity […]
Reputation Digest – January 2025
Hello, and welcome to the monthly Reputation Digest from Fire on the Hill, your download on all things reputation – the good and the (mostly) bad.
How can communications professionals support clients who have been misled by misinformation?
Misinformation is all over the internet and is spreading faster than ever with the help of social media. As a result, it’s unsurprising that so many of us get swept up in inaccurate or fictitious stories.
Artificial Intelligence agents are finally arriving…
AI agents are everywhere. Having been shown the advances emerging from Open AI, Google DeepMind, Anthropic and others, journalists are (quite rightly) covering the subject from every possible angle.
Reputation Digest: A Year in Review
Hello, and welcome to our 2024 wrap-up of Reputation Digest, looking back at all things reputation – the good and the (mostly) bad.
What has the U.S. election result taught us about public relations strategies?
A recent article in Semafor suggests the recent U.S. Presidential election result has prompted a new desire for leading company executives to ‘be more like Donald Trump’ and ‘less like Kamala Harris’ – at least when it comes to communications strategies. Let’s take a closer look