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Fire on the Hill launches new Generative Engine Optimisation service
New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
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New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimisation to Generative Engine Optimisation isn’t coming – it’s here
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
This month, Altmann and Ive hint at a revolutionary new device, scientists explore AI-driven weather forecasting, and pet translation could soon become a reality. Find out more in our monthly digest
A decade-long, behind-the-scenes shift has huge implications for the airline industry and affects every passenger. How did Fire on the Hill help to tell the story?
This month, AI action figures stir controversy, WhatsApp’s blue circle leaves users upset, and AI chipmakers grapple with the effects of new restrictions.
Despite growing momentum, demand for EVs remains uneven. Cost concerns, charging infrastructure gaps and political polarisation are complicating adoption. How can this be tackled?
Fire on the Hill is unveiling a new study exploring the social media habits of journalists and revealing that decentralised, open-source platform Bluesky is gaining in popularity.
AI agents are everywhere. Having been shown the advances emerging from Open AI, Google DeepMind, Anthropic and others, journalists are (quite rightly) covering the subject from every possible angle.