Skip to content
Building trust in the energy of tomorrow – how CCOs can navigate community engagement
The renewable energy sector finds itself at a pivotal moment, shaped by economic uncertainty, rapid technological advancements, and evolving community expectations
How should we talk about AI in the energy sector?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
Measuring the impact of Generative Engine Optimisation is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimisation (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill AI Digest – July 2025
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
Fire on the Hill Reputation Digest – July 2025
A month filled with reputations on the rise – and fall – with Fire on the Hill taking a look at those making the headlines over the past four weeks
Fire on the Hill launches new Generative Engine Optimisation service
New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
From SEO to GEO: Lean on earned media to increase AI visibility
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimisation to Generative Engine Optimisation isn’t coming – it’s here
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride
Wellbeing Digest – June 2025
In the first Wellbeing Digest, we’re diving into a timely question: What is the value of human skills in a world increasingly shaped by machines?