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Fire on the Hill AI Digest – October 2025
With the launch of the Atlas web browser, ChatGPT-maker Open AI is seeking to move onto turf long held by Google, while developments in quantum computing could further accelerate the roll-out of AI. But does the technology come at the expense of accuracy online? Find out in the Fire on the Hill monthly AI Digest
Fire on the Hill AI Digest – September 2025
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks
Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week
How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
How can organisations build trust in turbulent times?
Trust, change and resilience in a challenging media environment were front of mind for many delegates at a recent Fortune event in London. How can comms leaders adapt to a changing world?
Fire on the Hill AI Digest – August 2025
We may be reaching the end of the beginning of the current AI hype-cycle, with slower hiring and concerns over the negative impacts of some tools. However, with new drugs and medical uses emerging, there have also been positive developments this month
Fire on the Hill – Reputation Digest August 2025
This month, Sydney Sweeney’s controversial ad makes a splash, Cracker Barrel changes its logo, and women’s sport enters the spotlight
Fire on the Hill – Wellbeing Digest August 2025
Fire on the Hill has officially launched our new Wellbeing & Impact Team, a group dedicated to creating a work environment where everyone feels connected, supported and inspired, across both our London and New York offices
How did AI shape the first generation of students to use it?
AI never wrote an essay for Victoria Gutierrez, but by taking notes to tell her how to write and what to say, the crucial step of critical thinking was outsourced. What was the result?
Disinformation in the clean tech sector – and how communications professionals can tackle it
The global shift toward renewable energy is well underway, but it is not immune to resistance. Clean technologies like wind, solar and geothermal often become lightning rods for ideological battles