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AI Digest – June 2025
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organisations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
How do you build trust as a corporate communicator amid a surge of misinformation?
For journalists, covering a volatile, fast-moving story presents a challenge as they attempt to navigate mis- and disinformation generated from the competing narratives. How can communications professionals help?
How can a sense of moral purpose help attract the next generation of talent?
Earlier this month, Rohan Dias joined Fire on the Hill for a work experience placement. In this piece, he shares his perspective on why values matter more than ever for the new generation of graduates entering the workforce
Fire on the Hill turns awareness into action as Mental Health Awareness Month closes
Fire on the Hill has established a dedicated internal team focused on employee wellness, with an eye towards shaping our employee policies and initiatives around the promotion of strong mental health.
Reputation Digest – May 2025
Welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.
This isn’t just crisis comms – this is M&S crisis comms
At first glance, crisis communications may seem solely focused on managing the immediate fallout. But in reality, it extends far beyond quick damage control – it’s deeply rooted in the long-term trust a brand has cultivated over years of consistently delivering on its promises
AI Digest – May 2025
This month, Altmann and Ive hint at a revolutionary new device, scientists explore AI-driven weather forecasting, and pet translation could soon become a reality. Find out more in our monthly digest
How can traveller-centric storytelling help us connect with audiences?
A decade-long, behind-the-scenes shift has huge implications for the airline industry and affects every passenger. How did Fire on the Hill help to tell the story?