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How can organisations build trust in turbulent times?
Trust, change and resilience in a challenging media environment were front of mind for many delegates at a recent Fortune event in London. How can comms leaders adapt to a changing world?
Fire on the Hill – Reputation Digest August 2025
This month, Sydney Sweeney’s controversial ad makes a splash, Cracker Barrel changes its logo, and women’s sport enters the spotlight
Measuring the impact of Generative Engine Optimisation is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimisation (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill Reputation Digest – July 2025
A month filled with reputations on the rise – and fall – with Fire on the Hill taking a look at those making the headlines over the past four weeks
Fire on the Hill launches new Generative Engine Optimisation service
New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organisations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
Reputation Digest – May 2025
Welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.
This isn’t just crisis comms – this is M&S crisis comms
At first glance, crisis communications may seem solely focused on managing the immediate fallout. But in reality, it extends far beyond quick damage control – it’s deeply rooted in the long-term trust a brand has cultivated over years of consistently delivering on its promises
Reputation Digest – April 2025
This month Katy Perry goes to space, Toby Carvery chop down a beloved tree, and chaos takes hold at the Pentagon.