Skip to content
How did AI shape the first generation of students to use it?
AI never wrote an essay for Victoria Gutierrez, but by taking notes to tell her how to write and what to say, the crucial step of critical thinking was outsourced. What was the result?
How should we talk about AI in the energy sector?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
Measuring the impact of Generative Engine Optimisation is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimisation (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill AI Digest – July 2025
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
Fire on the Hill launches new Generative Engine Optimisation service
New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride
AI Digest – June 2025
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
AI Digest – May 2025
This month, Altmann and Ive hint at a revolutionary new device, scientists explore AI-driven weather forecasting, and pet translation could soon become a reality. Find out more in our monthly digest