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Fire on the Hill AI Digest – September 2025
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks
How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year
Fire on the Hill AI Digest – August 2025
We may be reaching the end of the beginning of the current AI hype-cycle, with slower hiring and concerns over the negative impacts of some tools. However, with new drugs and medical uses emerging, there have also been positive developments this month
How did AI shape the first generation of students to use it?
AI never wrote an essay for Victoria Gutierrez, but by taking notes to tell her how to write and what to say, the crucial step of critical thinking was outsourced. What was the result?
How should we talk about AI in the energy sector?
Grid balancing, the real-time management of electricity supply and demand, is a resource-intensive process that allows our electricity supply to remain steady and reliable. Can AI help overcome challenges?
Measuring the impact of Generative Engine Optimisation is not as hard as you might think
GEO is a new name, yes. But at its core, it’s about visibility in discovery. Just like Search Engine Optimisation (SEO), it relies on clear signals: structured content, trusted sources, and brand authority. And like SEO, it can be tracked
Fire on the Hill AI Digest – July 2025
Trump’s new AI Action Plan made headlines this month, just as the UK launched its powerful Isambard-AI supercomputer and teamed up with OpenAI. Meanwhile, creatives are still figuring out how to coexist with the fast rise of AI
Fire on the Hill launches new Generative Engine Optimisation service
New service helps brands influence and measure how they appear in AI-generated answers, as search behaviour evolves
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride