Skip to content
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
From SEO to GEO: Lean on earned media to increase AI visibility
Generative AI engines should be top of mind for reaching new audiences, because the shift from Search Engine Optimisation to Generative Engine Optimisation isn’t coming – it’s here
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride
Wellbeing Digest – June 2025
In the first Wellbeing Digest, we’re diving into a timely question: What is the value of human skills in a world increasingly shaped by machines?
AI Digest – June 2025
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?