How do you build trust as a corporate communicator amid a surge of misinformation?

For journalists, covering a volatile, fast-moving story presents a challenge as they attempt to navigate mis- and disinformation generated from the competing narratives. How can communications professionals help?
How can communications professionals support clients who have been misled by misinformation?

Misinformation is all over the internet and is spreading faster than ever with the help of social media. As a result, it’s unsurprising that so many of us get swept up in inaccurate or fictitious stories.