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Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week
Reputation Digest – May 2025
Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.
The death of brand and the rise of corporate character
The first two decades of this century have seen some of the most dramatic changes in Western democracies that we have seen for half a century. A global pandemic, financial crises, escalating conflicts and wars, climate disasters, the rise of China, Brexit, the Arab Spring, the rise and fall (and possible rise again) of Trump and increasing social activism to name a few. All have reshaped how we live, do business, interact and communicate.