The death of brand and the rise of corporate character

The first two decades of this century have seen some of the most dramatic changes in Western democracies that we have seen for half a century. A global pandemic, financial crises, escalating conflicts and wars, climate disasters, the rise of China, Brexit, the Arab Spring, the rise and fall (and possible rise again) of Trump and increasing social activism to name a few. All have reshaped how we live, do business, interact and communicate.