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What do changes to the LinkedIn algorithm mean for your content strategy?
While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?
Fire on the Hill Reputation Digest – January 2026
This month, Brooklyn Beckham’s Instagram story reveals all, Elon Musk clashes with Ryanair on social media and Dr Pepper’s latest advertisement is a rip-roaring success
Fire on the Hill Wellbeing Digest – January 2026
The first edition of the Fire on the Hill Wellbeing Digest for the new year rounds-up the stories shaping workplace mental health and employee wellbeing
Fire on the Hill AI Digest – January 2026
Like many of us, when Apple was looking for information on AI, the Cupertino behemoth simply Googled it. Find out what the deal means for consumers
Fire on the Hill AI Digest – December 2025
Each month, the Fire on the Hill AI Digest breaks down the biggest stories in AI, exploring their broader impact on brands, industries, and everyday life. This month we look at the impending AI bubble, how Generative AI is testing the limits of creativity and explore how Australia is seeking to limit harms from this new technology
Fire on the Hill Reputation Digest – December 2025
This month, comments from Campbell’s don’t go down well, Ben and Jerry’s board tussle with new owners, and Nigel Farage faces allegations of racism
Fire on the Hill Wellbeing Digest – November 2025
Our Wellbeing Digest this month explores new government initiatives launched for International Men’s Day, the hidden impact of perfectionism on workplace performance, and a forthcoming London exhibition examining how mental health and community shape one another
Fire on the Hill Reputation Digest – November 2025
Fire on the Hill explores how brands stumbled into controversy this month — from Dutch Barn’s baffling billboard saga to Sky Sports’ ill-judged Halo channel — while also rounding up the best and worst of this year’s Christmas adverts
Fire on the Hill AI Digest – November 2025
This month, we look at the rocky launch of AI-driven browsers like OpenAI’s Atlas and Perplexity’s Comet, while also examining cracks in the dominance of AI giants OpenAI and Nvidia amid rising competition, high costs, and market skepticism. Find out more
Reputational warfare in a Wicked world: What the Wizard’s disinformation campaign teaches us about defending reputation
The story of Wicked is, at its heart, an exercise in misinformation. When the Wizard of Oz finds his regime threatened by Elphaba, the future Wicked Witch of the West, he orchestrates a disinformation campaign to destroy her credibility. What can we learn?