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Fire on the Hill – Reputation Digest August 2025
This month, Sydney Sweeney’s controversial ad makes a splash, Cracker Barrel changes its logo, and women’s sport enters the spotlight
Fire on the Hill Reputation Digest – July 2025
A month filled with reputations on the rise – and fall – with Fire on the Hill taking a look at those making the headlines over the past four weeks
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride
How can quality storytelling have an impact as AI changes the media landscape?
Having struggled to come to terms with the disruption caused by the move to digital platforms, traditional media outlets are under threat again, this time from Artificial Intelligence. But does the latest transformation offer an opportunity, with human-led storytelling gaining traction in a fast-changing world?
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organisations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
Reputation Digest – May 2025
Welcome to this month’s Reputation Digest, where Fire on the Hill delivers a run-down of the latest stories making waves in the communications sector. This month, French President Macron faces an unfortunate string of scandals, Volkswagen executives go to jail, and the public reacts to Biden’s cancer diagnosis.
This isn’t just crisis comms – this is M&S crisis comms
At first glance, crisis communications may seem solely focused on managing the immediate fallout. But in reality, it extends far beyond quick damage control – it’s deeply rooted in the long-term trust a brand has cultivated over years of consistently delivering on its promises
Reputation Digest – April 2025
This month Katy Perry goes to space, Toby Carvery chop down a beloved tree, and chaos takes hold at the Pentagon.
Reputation Digest – March 2025
Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown