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Consumers forgive companies that make mistakes, but only if they lead with character, honesty and action
Fire on the Hill today is launching its new Global Reputation Advisory practice. The practice will support organisations to actively define, embed and shape corporate character, in line with its corporate culture and behaviour.
Fire on the Hill Reputation Digest – March 2026
This month, BrewDog can’t pay the bills, McDonald’s chief struggles with the product and Chappel Roan gets called out on social media
Fire on the Hill Reputation Digest – February 2026
Our monthly Reputation Digest highlights viral marketing wins, cultural moments like Bad Bunny’s Super Bowl show and growing public outrage over UK water companies’ environmental failings
Fire on the Hill Reputation Digest – January 2026
This month, Brooklyn Beckham’s Instagram story reveals all, Elon Musk clashes with Ryanair on social media and Dr Pepper’s latest advertisement is a rip-roaring success
Fire on the Hill Reputation Digest – December 2025
This month, comments from Campbell’s don’t go down well, Ben and Jerry’s board tussle with new owners, and Nigel Farage faces allegations of racism
Fire on the Hill Reputation Digest – November 2025
Fire on the Hill explores how brands stumbled into controversy this month — from Dutch Barn’s baffling billboard saga to Sky Sports’ ill-judged Halo channel — while also rounding up the best and worst of this year’s Christmas adverts
Reputational warfare in a Wicked world: What the Wizard’s disinformation campaign teaches us about defending reputation
The story of Wicked is, at its heart, an exercise in misinformation. When the Wizard of Oz finds his regime threatened by Elphaba, the future Wicked Witch of the West, he orchestrates a disinformation campaign to destroy her credibility. What can we learn?
Fire on the Hill Reputation Digest – October 2025
Now Andrew Mountbatten Windsor continues to take a toll on the reputation of the British royal family this month, while Taylor Swift is also making headlines. Elsewhere, in one of the more surprising twists of fate, German equipment manufacturer Böcker Maschinenwerke carved out a starring role for itself in the Louver heist. Find out more in the monthly Fire on the Hill Reputation Digest
Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week
How can organisations build trust in turbulent times?
Trust, change and resilience in a challenging media environment were front of mind for many delegates at a recent Fortune event in London. How can comms leaders adapt to a changing world?