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Fire on the Hill Reputation Digest – December 2025
This month, comments from Campbell’s don’t go down well, Ben and Jerry’s board tussle with new owners, and Nigel Farage faces allegations of racism
Fire on the Hill Reputation Digest – November 2025
Fire on the Hill explores how brands stumbled into controversy this month — from Dutch Barn’s baffling billboard saga to Sky Sports’ ill-judged Halo channel — while also rounding up the best and worst of this year’s Christmas adverts
Reputational warfare in a Wicked world: What the Wizard’s disinformation campaign teaches us about defending reputation
The story of Wicked is, at its heart, an exercise in misinformation. When the Wizard of Oz finds his regime threatened by Elphaba, the future Wicked Witch of the West, he orchestrates a disinformation campaign to destroy her credibility. What can we learn?
Fire on the Hill Reputation Digest – October 2025
Now Andrew Mountbatten Windsor continues to take a toll on the reputation of the British royal family this month, while Taylor Swift is also making headlines. Elsewhere, in one of the more surprising twists of fate, German equipment manufacturer Böcker Maschinenwerke carved out a starring role for itself in the Louver heist. Find out more in the monthly Fire on the Hill Reputation Digest
Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week
How can organisations build trust in turbulent times?
Trust, change and resilience in a challenging media environment were front of mind for many delegates at a recent Fortune event in London. How can comms leaders adapt to a changing world?
Fire on the Hill – Reputation Digest August 2025
This month, Sydney Sweeney’s controversial ad makes a splash, Cracker Barrel changes its logo, and women’s sport enters the spotlight
Fire on the Hill Reputation Digest – July 2025
A month filled with reputations on the rise – and fall – with Fire on the Hill taking a look at those making the headlines over the past four weeks
Rethinking the role of communications in an artificial world
Fire on the Hill recently hosted panel discussions in Paris and London, heading communications pros should work to become peers of other executive leaders, able to bring a distinct perspective to executive discussions and be prepared to be judged by the same standards
Reputation Digest – June 2025
In this month’s Reputation Digest from Fire on the Hill, AI dominates headlines, Airbnb points fingers and corporations cancel Pride