Well executed, it can increase brand awareness on issues that matter, build relationships with key stakeholders, support the corporate story and attract top talent.
It can be a great way to get influential media coverage on the opinions of key people from within an organisation, getting their voice heard by a relevant audience, as well as building influence with potential customers and industry experts over time.
When it comes to developing a thought leadership strategy, there are a number of options to consider.
Commissioning third party proprietary research
An option – which likely requires investment – is commissioning third party research which allows an organisation to make an informed and credible contribution to public discourse on key issues.
Fire on the Hill has worked with one of our global clients in the travel technology sector on a number of projects, using research carried out by leading organisations such as Northstar Research Partners, Forrester, London School of Economics and Kearney.
These organisations bring credibility and reputational heft – as well as global insight.
Our recent project with Amadeus, Traveler Tribes 2033, surveyed over 10,000 consumers across multiple markets and industry experts from a variety of sectors, combining both with behavioural science methodologies to build a compelling and credible view of travel in ten years’ time.