The Strange Death of Liberal X

An analysis of media usage of X, Threads, Mastodon, and Bluesky

The downfall of Twitter has not only been televised but tweeted about too—though not all tweets are now on X. Journalists, who once helped make Twitter indispensable, are increasingly migrating to alternatives like Bluesky, Mastodon, and Threads. But which platform best fits your brand’s needs?

Fire on the Hill, in partnership with Mercury Analytics, analyzed the platform preferences and engagement of 500 journalists across 10 key sectors. Discover where influential media professionals are active today and why Bluesky is quickly emerging as the go-to alternative for strategic corporate microblogging.

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