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Fire on the Hill – Reputation Digest August 2025
This month, Sydney Sweeney’s controversial ad makes a splash, Cracker Barrel changes its logo, and women’s sport enters the spotlight
AI Digest – June 2025
This month the AI copyright war continues to heat up, raising important questions about the future of creative ownership in the digital age
Communications leaders expect both budgets and influence to rise in 2026 amid growing economic uncertainty
A convergence of geopolitical, technological and societal change has created unprecedented complexity for many organisations in 2025. In response, growing numbers are turning to communications professionals to more effectively articulate positions swiftly and authentically on an expanding range of issues.
How can traveller-centric storytelling help us connect with audiences?
A decade-long, behind-the-scenes shift has huge implications for the airline industry and affects every passenger. How did Fire on the Hill help to tell the story?
Here, There and Everywhere: Why it’s time to move on from The Beatles
Successful communications means bringing the best stories to life – not necessarily the biggest. This means it’s time to move past The Beatles and see what else is out there in the wide musical world
Reputation Digest – March 2025
Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown
Fire on the Hill secures three-year global contract with transformative travel company Amadeus
The deal significantly builds on several years of collaboration supporting Amadeus’ global communications strategy and expands our existing brief
Journalists increasingly engaging with Bluesky as alternative to X, new Fire on the Hill research reveals
Fire on the Hill is unveiling a new study exploring the social media habits of journalists and revealing that decentralised, open-source platform Bluesky is gaining in popularity.
A vital role for journalists – and how it’s under threat
Two stories have caught my attention in the past few weeks.
The first is of a newsroom coming together to undertake the longest strike at a digital media company to date in order to improve working conditions. The 13-day labour struggle prompted managers at Insider to write their own stories and the editor-in-chief to tear down union fliers in his local neighbourhood.