Reputation Digest – March 2025

Hello, and welcome to this month’s Reputation Digest, where Fire on the Hill takes a look at the brands, personalities and more on the way up – and down. This month Elon Musk irks his liberal followers, Pretty Little Things changes tack, and Heathrow suffers a reputational meltdown

A vital role for journalists – and how it’s under threat

journalists under threat Fire on the Hill London and New York

Two stories have caught my attention in the past few weeks.
The first is of a newsroom coming together to undertake the longest strike at a digital media company to date in order to improve working conditions. The 13-day labour struggle prompted managers at Insider to write their own stories and the editor-in-chief to tear down union fliers in his local neighbourhood.