Geothermal Engineering Limited Launching and leading the geothermal power narrative in the UK

We worked directly with the Managing Director to develop an outreach strategy that would maximise key moments in the development of the UK’s first deep geothermal power plant in Cornwall, using it as the showcase for the potential of geothermal energy in the UK.

At each stage of the story development, we developed messaging that differentiated what GEL has achieved.

We used an exclusive sell in strategy to maximise coverage with one focal national outlet each time, selecting the best outlet depending on the commercial objective at that time. We worked with the team to plan broadcast outreach at moments of most visual impact and have organised in-depth briefings with key trade journalists to increase their knowledge in this important area of engineering and energy production.

We prioritised working closely with local media, aways being open to questions, proactively volunteering information and being as communicative and transparent as possible.  This was been critical to the success of our community engagement around the current and future sites.