Easol Raising the profile of a UK startup enabling global experiences

About the project

Challenge

Develop an initial Series A fundraising announcement to significantly raise the profile of the world’s first bespoke platform for festival and travel experience businesses globally, as well as creating an ongoing media relations campaign to introduce the entirely new and transformative technology for these sectors.

Approach

Fire on the Hill worked with the firm’s Co-Founders to devise a high-impact media strategy focused on announcing the company’s $25m raise and to help them to launch their new all in one technology platform for festival, travel, and events creators. The announcement was targeted through the business, travel, and technology media to reach potential customers, promote recruitment, and support future investment.

A full day of embargoed media interviews took place to support the fundraising to brief key journalists on the company was then organized, with briefing documents and messaging frameworks being created to support the Co-Founders through this process.

Outcome

In the first six months of working together, we secured over 160 pieces of international coverage for Easol. Journalists from TechCrunch, Business Insider, Skift, Travolution, Phocuswire, Tech.eu and many more tier one publications have been briefed on the brand and founders.

By close end of the first day of the funding announcement, coverage had generated an estimated 8.7 million views and 330 social shares. The campaign was extremely well received by the company and its key audience groups, leading to several inbound leads during the first week.

We have built relationships for Easol with key festival and travel media, introducing them to the possibilities that this new technology can deliver and showcasing its benefits to the market through customer stories.