
A suite of digital services from Fire on the Hill
Fusion by Fire on the Hill is a suite of digital services, helping organisations shape how they’re seen online. Digital presence – from GenAI to social feeds – is the front door to your brand. It influences perceptions, builds trust, and drives action. We ensure you cut through, by combining editorial rigour with strategic distribution, and measurable impact.

Our digital suite of services
Fusion by Fire on the Hill is a suite of digital services, helping organisations shape how they’re seen online. Digital presence – from GenAI to social feeds – is the front door to your brand. It influences perceptions, builds trust, and drives action. We ensure you cut through, by combining editorial rigour with strategic distribution, and measurable impact.
Need support with GEO? social media? content strategy? SEO? podcasts? digital listening? webinars? newsletters? paid campaigns? content production? influencer campaigns?
We help brands show up where it matters — across search, social, and the platforms shaping opinion. From SEO to influencer campaigns to GenAI-led visibility, our digital services build credibility, grow reach, and drive results.
Social Media
The world is changing, and social media’s role continues to grow. New platforms are emerging, and it’s vital to be seen by the right audiences. We can help elevate your presence by combining our editorial approach with engaging creative, from images and videos to animation. We connect with audiences to build brand loyalty, enhance positioning, and strengthen reputation across platforms.
Content Strategy & Production
Content strategy defines how your organisation communicates with the world – and consistency is key. As marketing budgets continue to increase, channels proliferate, and customer journeys become more fragmented, it’s vital organisations take a clearly defined approach. We can create a framework to build bespoke content for your business, with a focus on delivering core goals, maximising impact and engagement, and prioritising tangible returns.
Podcasts & Webinars
Podcasts are an exciting channel for reaching growing audiences. They are an organic, authentic opportunity to explore topics in depth. Our team simplifies the process by managing everything from concept to distribution for bespoke productions or securing appearances on leading shows. We craft episodes to ensure they engage audiences, enhance brand visibility, and build credibility through intimate, impactful conversations.
Newsletters
Newsletters are a vital, proactive tool to speak directly to engaged audiences, taking your message to readers wherever they are. We can build arresting bulletins and curate relevant content to create loyal subscribers. By leveraging platforms like LinkedIn and Substack, we deliver targeted communications that promote key spokespeople through regular columns and editorial features.
Longform & Thought Leadership
There is nothing better than longform content for really connecting with ideas and exploring a topic in detail. The channel is an inimitable opportunity to showcase your organisation’s expertise. Whether a whitepaper, report, or eBook, we can help clients create content tailored to their specific needs, rewarding the reader’s time with great, convincing copy.
Generative Engine Optimisation (GEO)
Generative AI is changing how people find and evaluate brands. Our GEO service helps you shape how your business appears in tools like ChatGPT, Google’s AI Overview, and Perplexity. We optimise your content, coverage, and presence in trusted sources to increase visibility in AI-generated answers, and then track your performance over time using industry-standard tools and benchmarks.
Search Engine Optimisation (SEO)
Search engine optimisation is an always shifting landscape that rewards deep expertise. It requires careful curation to build long-term success. Our bespoke strategies blend technical know-how with authentic content to boost brand visibility, optimise search engine results, and increase organic traffic.
Digital Listening
Paid Digital Campaigns
Paid social is a chance to speak to hyper-targeted audiences, reaching people other channels cannot. Our ads maximise return on investment with programmatic audience management, A-Z testing, and real-time optimisation. With clear, measurable goals, we develop engaging content tailored to each platform, converting clicks into advocacy.
Influencer Partnerships
Experts in the know. Guides to the arcane, specialist knowledge which shapes an industry. B2B influencers are valuable, trusted gatekeepers. We tap into this potential, crafting authentic campaigns, and partnering with aligned creators to build genuine, long-term relationships. Across this vital channel, our work fosters credibility, expands reach, and turns influencers into passionate brand ambassadors who promote your values.
Let Fusion support your GEO strategy
Generative Engine Optimisation is a new and fast-evolving discipline; but we don’t leave it to chance. Our GEO process is clear, structured, and measurable. It’s built around five core stages that help your brand appear with authority in GenAI tools like ChatGPT, Perplexity, and Google’s AI Overview.
Key factors influencing GEO
Owned Content
Your website, blogs, resource hubs, and structured pages are some of the most powerful tools in GenAI optimisation. But AI models don’t just look for headlines; they favour clarity, authority, and structure. We make sure your content is formatted, schema-tagged, regularly updated, and written in a way AI tools understand — increasing the chance it gets surfaced, not just crawled.
Earned Media
Wikipedia
Wikipedia remains one of the most frequently cited sources across GenAI tools. Its structured format, reliable citations, and neutrality make it a trusted input during model training and response generation. We update and maintain your Wikipedia presence transparently — working with editors and credible sources to ensure your brand profile is accurate, approved, and enduring.
Databases
Structured data platforms like Crunchbase, G2, and Wikidata are designed for AI. Their consistent formatting and metadata help GenAI systems understand your size, scope, and sector. We optimise these profiles to reflect the right details, reinforce your positioning, and ensure you’re represented correctly across GenAI-generated answers and rich search features.
Analyst Reports
When it comes to high-value, high-trust content, few sources rank higher than business analysts. Reports from names like Gartner or Forrester carry weight with GenAI tools — especially for technical or B2B topics. We help you secure appropriate citations, extending the audience for thought leadership and increasing the chances your brand gets quoted as a credible authority.


Fusion's GEO process
Discovery Audit
We begin by mapping how and where your brand currently appears in AI-generated answers. This isn’t about traditional rankings — it’s about recognition. We test prompts across platforms like ChatGPT, Gemini, and Google AI Overview to identify what’s being said, which sources are being cited, and where competitors may be more visible. The result is a clear benchmark of your GenAI presence — and a plan to improve it.
Content & Comms Mapping
Implementation
AI Index Tracking
Visibility in GenAI platforms is dynamic, not static. We track how often and how accurately your brand appears across tools. We analyse source attribution, keyword triggers, message consistency, and share of voice versus competitors. All of this gives you a clear, consistent picture of performance — and the data to guide next steps.
Ongoing Improvement
GenAI tools evolve constantly — and so should your strategy. We run quarterly refreshes and monitor updates to AI behaviour, search interface changes, and algorithm shifts. We identify topical opportunities and recommend strategic tweaks so your brand stays visible, credible, and competitive in this new era of search.
Speak with our Fusion team today

Our Point of View

Fire on the Hill AI Digest – September 2025
From WTO optimism on AI-driven growth to California’s push for safeguards, Nvidia’s $100 billion bet on OpenAI and looming cuts at Accenture and Lufthansa, the promise of AI is matched by mounting risks

Fire on the Hill Reputation Digest – September 2025
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week

How Generative AI is creating an opportunity for effective communications
Recognising that the communications landscape is shifting dramatically, Fire on the Hill have started to hire more digital and social specialists and launched a dedicated digital practice ‘Fusion’ this year