{"id":7874,"date":"2024-05-30T09:52:32","date_gmt":"2024-05-30T09:52:32","guid":{"rendered":"https:\/\/fireoth.com\/us\/?p=7874"},"modified":"2024-05-30T09:52:32","modified_gmt":"2024-05-30T09:52:32","slug":"what-fire-on-the-hill-learnt-at-vivatech-2024","status":"publish","type":"post","link":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/","title":{"rendered":"What Fire on the Hill learnt at VivaTech 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][tm_heading tag=&#8221;h5&#8243; custom_google_font=&#8221;&#8221; font_weight=&#8221;500&#8243; font_style=&#8221;italic&#8221; text=&#8221;A delegation from our UK and US offices traveled to Paris for an exciting week at VivaTech, listening to debates and keynote speeches from innovative luminaries, and mingling with the more than 13,000 start-ups in attendance \u2013 here\u2019s what we found&#8230;&#8221; font_size=&#8221;lg:18&#8243; line_height=&#8221;1.94&#8243;][tm_spacer size=&#8221;lg:25&#8243;][vc_column_text]VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 having national pavilions.<\/p>\n<p>With AI the undoubted centerpiece of conversation this year, key themes and sessions in Paris dove into its inner workings but also explored the consequences of the technology and what it means for the future of society as a whole.<\/p>\n<p>We had the opportunity to hear from key visionaries like Dario Amodei (Anthropic), Yann LeCunn (Meta), Robin Li (Baidu), and Elon Musk (Tesla, X, SpaceX) on what\u2019s happening at the frontier of AI development, with deep dives into the various philosophies driving their AI development, predictions and scientific approach.<\/p>\n<p>At the same time, others like Werner Vogels (Amazon), Mitchell Baker (Mozilla) and Meredith Whittaker (Signal) discussed how AI has the power to transform society and the massive impact it can have on democratic society and elections with the rise of misinformation, and how AI can empower citizens to come together.<\/p>\n<p>Some other key speakers we had the chance to hear from include tennis superstars Serena and Venus Williams on their venture capital activities, Faye Iosotaluno (Tinder) on the future of dating, Hiroshi Mikitani (Rakuten), and Bernard Arnault (LVMH).<\/p>\n<p><strong>The innovations of tomorrow\u00a0<\/strong><\/p>\n<p>With mobility, sustainability, and augmented reality all being themes at VivaTech, there was a huge variety of innovations on display from companies large and small.<\/p>\n<p>Some exciting new innovations unveiled at VivaTech include:<\/p>\n<ul>\n<li>Skin Technology from <strong>L\u2019Or\u00e9al<\/strong>: A new bioprinted skin that more closely mimics real human skin<\/li>\n<li>U1st Vision from <strong>Software Re\u0301publique: <\/strong>A\u00a0first in mobile services focused on citizens and health<\/li>\n<li><strong>BiPed AI<\/strong>: Robotics software for visually impaired people integrating obstacle detection, turn-by-turn GPS and scene description with GPT to improve mobility and independence<\/li>\n<li><strong>Everdian<\/strong>: An AI-powered real-time data analysis solution with a dynamic display to anticipate, detect and overcome crises<\/li>\n<li><strong>Bioteos<\/strong>: A solution that tackles indoor air pollution through an air purifier incorporating bio-simulants and micro-algae in a 3D-printed housing<\/li>\n<\/ul>\n<p>Some highlights included the chance to encounter the 16-rotor Volocopter and Tesla Cybertruck, alongside less familiar innovations from startups such as a stair-climbing wheelchair from <a href=\"https:\/\/twitter.com\/Minh_Q_Tran\/status\/1793921633465286807\/photo\/1\">Scewo BRO<\/a>, the touchless gesture interfaces of <a href=\"https:\/\/twitter.com\/VivaTech\/status\/1793977857158602799\">VTouch<\/a>, and <a href=\"https:\/\/twitter.com\/VivaTech\/status\/1793918895365235002\">Scentronix\u2019s<\/a> text to perfume invention.<\/p>\n<p>Attendees also had the opportunity to ride on a <a href=\"https:\/\/www.youtube.com\/watch?v=OW38gbpbfB4\">cutting-edge flight simulator<\/a> from MotionXP and have IBM analyze their <a href=\"https:\/\/www.linkedin.com\/posts\/ibm_vivatech-think2024-ai-activity-7200118425015267328-srLF\/\">ping pong serve<\/a> in front of a crowd.[\/vc_column_text][tm_blockquote style=&#8221;02&#8243; text=&#8221;It was wonderful to experience the air of creative energy and excitement that comes with building and encountering something new for the first time&#8221;][vc_column_text]<strong>The future for communicators <\/strong><\/p>\n<p>VivaTech was also a big event in the world of communication and marketing &#8211; with the CMO\/Chief Brand Officers of P&amp;G, L&#8217;Ore\u0301al, Nestle and more all in attendance.<\/p>\n<p>Fire on the Hill Co-founder, Chris Clarke, had the privilege of hosting a fireside chat during the conference with Neil Rogan from Amadeus on how technology companies can foster trust.<\/p>\n<p>In a world where it is becoming more difficult for companies to navigate an increasingly fractious and contentious political landscape, Chris communicated the importance of building and developing true corporate character. He also highlighted how it underscores the relationship between brands and consumers when brands communicate authentically.<\/p>\n<p>Linda Yaccarino (X) hosted a\u00a0\u2018Future of Content\u2019 session and the panel on \u2018The Advertising Renaissance\u2019 featuring Adam Bishop (Deliveroo), David Steinberg (Zeta) Milka Privodanova (Pinterest) and Pippa Scaife (NBC) also highlighted the greater demand nowadays from consumers for more interactive and personalized content from brands.<\/p>\n<p>As communicators we have to adapt to a reality where companies are under scrutiny for what they say (or don\u2019t say) on every single issue at any given moment. The only way to meet the moment is to communicate with honesty and authenticity and striking the right balance will be key.<\/p>\n<p>If you\u2019d like to learn more about how to do so &#8211; we\u2019ll be sharing more on this subject and the other lessons we learnt from these jam-packed and fulfilling four days. Stay tuned, and if you have any burning questions in the meantime, feel free to drop us a message.<\/p>\n<p>Au revoir Paris, we\u2019ll see you again next year![\/vc_column_text][tm_spacer size=&#8221;lg:25&#8243;]<div id=\"ultimate-heading-22626a28837986bb6\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-22626a28837986bb6 uvc-5537 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-22626a28837986bb6 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:11px;\",\"line-height\":\"desktop:13px;\"}'  style=\"font-family:&#039;Lexend Deca&#039;;font-weight:normal;\"><em>Image: Fire on the Hill\u00a0<\/em><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][tm_blockquote text=&#8221;It&#8217;s clear that European countries are taking the lead on global development, while the US takes a big step back.&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In 2016, the government provided 0.58 per cent of GDP for research and development (R&#038;D) (weighted), below average for CDI countries. The US could improve its score by shifting the R&#038;D from defence to more development-friendly areas, it said. <\/p>\n","protected":false},"author":22,"featured_media":7875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":57,"footnotes":""},"categories":[57],"tags":[74,63],"class_list":["post-7874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence","tag-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Fire on the Hill learnt at VivaTech 2024 - Fire on the Hill, New York<\/title>\n<meta name=\"description\" content=\"VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 countries having national pavilions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Fire on the Hill learnt at VivaTech 2024\" \/>\n<meta property=\"og:description\" content=\"VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 countries having national pavilions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Fire on the Hill, New York\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T09:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Teoh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Join us at VivaTech 2024 for a front-row seat to innovation\" \/>\n<meta name=\"twitter:description\" content=\"We are thrilled to be an official partner and to contribute to the event\u2019s ongoing success. Let\u2019s look deeper at what VivaTech 2024 has in store for us, who\u2019s speaking, what start-ups are appearing and what we professional communicators can discover at the event.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-21-at-11.21.29.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@fireOTH\" \/>\n<meta name=\"twitter:site\" content=\"@fireOTH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Teoh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\"},\"author\":{\"name\":\"Ian Teoh\",\"@id\":\"https:\/\/fireoth.com\/us\/#\/schema\/person\/97ce3d52a43f5548625165ece7acd0c3\"},\"headline\":\"What Fire on the Hill learnt at VivaTech 2024\",\"datePublished\":\"2024-05-30T09:52:32+00:00\",\"dateModified\":\"2024-05-30T09:52:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\"},\"wordCount\":882,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fireoth.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg\",\"keywords\":[\"Artificial Intelligence\",\"communications\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\",\"url\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\",\"name\":\"What Fire on the Hill learnt at VivaTech 2024 - Fire on the Hill, New York\",\"isPartOf\":{\"@id\":\"https:\/\/fireoth.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg\",\"datePublished\":\"2024-05-30T09:52:32+00:00\",\"dateModified\":\"2024-05-30T09:52:32+00:00\",\"description\":\"VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 countries having national pavilions.\",\"breadcrumb\":{\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage\",\"url\":\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg\",\"contentUrl\":\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fireoth.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Fire on the Hill learnt at VivaTech 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fireoth.com\/us\/#website\",\"url\":\"https:\/\/fireoth.com\/us\/\",\"name\":\"Fire on the Hill\",\"description\":\"A communications agency with a difference\",\"publisher\":{\"@id\":\"https:\/\/fireoth.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fireoth.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fireoth.com\/us\/#organization\",\"name\":\"Fire on the Hill\",\"url\":\"https:\/\/fireoth.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fireoth.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fireoth.com\/wp-content\/uploads\/2022\/12\/FOTHlogo-1.png\",\"contentUrl\":\"https:\/\/fireoth.com\/wp-content\/uploads\/2022\/12\/FOTHlogo-1.png\",\"width\":417,\"height\":50,\"caption\":\"Fire on the Hill\"},\"image\":{\"@id\":\"https:\/\/fireoth.com\/us\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/fireOTH\",\"https:\/\/www.linkedin.com\/company\/fire-on-the-hill\/about\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fireoth.com\/us\/#\/schema\/person\/97ce3d52a43f5548625165ece7acd0c3\",\"name\":\"Ian Teoh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fireoth.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cffd89cc3d2ed1e489bf739d2a55dc1e43b334e7a63614598146f12fdddadff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cffd89cc3d2ed1e489bf739d2a55dc1e43b334e7a63614598146f12fdddadff?s=96&d=mm&r=g\",\"caption\":\"Ian Teoh\"},\"sameAs\":[\"https:\/\/fireoth.com\/\"],\"url\":\"https:\/\/fireoth.com\/us\/author\/ianteoh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Fire on the Hill learnt at VivaTech 2024 - Fire on the Hill, New York","description":"VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 countries having national pavilions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/","og_locale":"en_US","og_type":"article","og_title":"What Fire on the Hill learnt at VivaTech 2024","og_description":"VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 countries having national pavilions.","og_url":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/","og_site_name":"Fire on the Hill, New York","article_published_time":"2024-05-30T09:52:32+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg","type":"image\/jpeg"}],"author":"Ian Teoh","twitter_card":"summary_large_image","twitter_title":"Join us at VivaTech 2024 for a front-row seat to innovation","twitter_description":"We are thrilled to be an official partner and to contribute to the event\u2019s ongoing success. Let\u2019s look deeper at what VivaTech 2024 has in store for us, who\u2019s speaking, what start-ups are appearing and what we professional communicators can discover at the event.","twitter_image":"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-21-at-11.21.29.jpeg","twitter_creator":"@fireOTH","twitter_site":"@fireOTH","twitter_misc":{"Written by":"Ian Teoh","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#article","isPartOf":{"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/"},"author":{"name":"Ian Teoh","@id":"https:\/\/fireoth.com\/us\/#\/schema\/person\/97ce3d52a43f5548625165ece7acd0c3"},"headline":"What Fire on the Hill learnt at VivaTech 2024","datePublished":"2024-05-30T09:52:32+00:00","dateModified":"2024-05-30T09:52:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/"},"wordCount":882,"commentCount":0,"publisher":{"@id":"https:\/\/fireoth.com\/us\/#organization"},"image":{"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg","keywords":["Artificial Intelligence","communications"],"articleSection":["Technology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/","url":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/","name":"What Fire on the Hill learnt at VivaTech 2024 - Fire on the Hill, New York","isPartOf":{"@id":"https:\/\/fireoth.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage"},"image":{"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg","datePublished":"2024-05-30T09:52:32+00:00","dateModified":"2024-05-30T09:52:32+00:00","description":"VivaTech pulls together the many disparate strands which make up the future of innovation. As a truly global conference dedicated to breaking barriers, more than 120 countries were represented at the show, with over 40 countries having national pavilions.","breadcrumb":{"@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#primaryimage","url":"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg","contentUrl":"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2024\/05\/Viva-Tech-2024.jpeg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/fireoth.com\/us\/what-fire-on-the-hill-learnt-at-vivatech-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fireoth.com\/us\/"},{"@type":"ListItem","position":2,"name":"What Fire on the Hill learnt at VivaTech 2024"}]},{"@type":"WebSite","@id":"https:\/\/fireoth.com\/us\/#website","url":"https:\/\/fireoth.com\/us\/","name":"Fire on the Hill","description":"A communications agency with a difference","publisher":{"@id":"https:\/\/fireoth.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fireoth.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fireoth.com\/us\/#organization","name":"Fire on the Hill","url":"https:\/\/fireoth.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fireoth.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/fireoth.com\/wp-content\/uploads\/2022\/12\/FOTHlogo-1.png","contentUrl":"https:\/\/fireoth.com\/wp-content\/uploads\/2022\/12\/FOTHlogo-1.png","width":417,"height":50,"caption":"Fire on the Hill"},"image":{"@id":"https:\/\/fireoth.com\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/fireOTH","https:\/\/www.linkedin.com\/company\/fire-on-the-hill\/about\/"]},{"@type":"Person","@id":"https:\/\/fireoth.com\/us\/#\/schema\/person\/97ce3d52a43f5548625165ece7acd0c3","name":"Ian Teoh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fireoth.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cffd89cc3d2ed1e489bf739d2a55dc1e43b334e7a63614598146f12fdddadff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cffd89cc3d2ed1e489bf739d2a55dc1e43b334e7a63614598146f12fdddadff?s=96&d=mm&r=g","caption":"Ian Teoh"},"sameAs":["https:\/\/fireoth.com\/"],"url":"https:\/\/fireoth.com\/us\/author\/ianteoh\/"}]}},"_links":{"self":[{"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/posts\/7874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/comments?post=7874"}],"version-history":[{"count":0,"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/posts\/7874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/media\/7875"}],"wp:attachment":[{"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/media?parent=7874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/categories?post=7874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/tags?post=7874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}