{"id":7854,"date":"2024-05-21T12:04:32","date_gmt":"2024-05-21T12:04:32","guid":{"rendered":"https:\/\/fireoth.com\/us\/?p=7854"},"modified":"2024-05-21T12:04:32","modified_gmt":"2024-05-21T12:04:32","slug":"join-us-at-vivatech-2024-for-a-front-row-seat-to-innovation","status":"publish","type":"post","link":"https:\/\/fireoth.com\/us\/join-us-at-vivatech-2024-for-a-front-row-seat-to-innovation\/","title":{"rendered":"Join us at VivaTech 2024 for a front-row seat to innovation"},"content":{"rendered":"

[vc_row][vc_column][tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”With VivaTech 2024 just 24 hours away, our team is gearing up to attend with a delegation from the UK and the US. This follows months of hard work supporting the event\u2019s media efforts as the agency of record in both markets. ” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:25″][vc_column_text]It has been a pleasure to work with the VivaTech team once more.<\/p>\n

Following the great success of VivaTech 2023, which attracted 150,000 attendees from 174 countries, over 11,400 start-ups, and 450 speakers, this year promises to be just as ground-breaking.<\/p>\n

We are thrilled to be an official partner and to contribute to the event\u2019s ongoing success. Let\u2019s look deeper at what VivaTech 2024 has in store for us, who\u2019s speaking, what start-ups are appearing and what we professional communicators can discover at the event.<\/p>\n

Hear from the world\u2019s greatest speakers\u00a0<\/strong><\/p>\n

VivaTech<\/a> is well known for bringing together the world\u2019s leading tech innovators. Previous years have featured Mark Zuckerberg, Marc Benioff, Satya Nadella, Tim Cook, and Jack Ma, among many others.<\/p>\n

This year doesn\u2019t disappoint.<\/p>\n

Among the notable figures in attendance are Venus and Serena Williams, who will discuss their involvement with the investment platform Shares, highlighting the intersection of sports and finance. Clara Shih, CEO of Salesforce AI, will explore how AI is revolutionizing customer relationship management, while Werner Vogels, CTO of Amazon, will speak about leveraging AI for societal benefits.<\/p>\n

Adding to the excitement, Linda Yaccarino, CEO of X (formerly Twitter), will delve into the transformation of content creation and distribution in the digital age using advanced technologies like AI and blockchain. Mitchell Baker, Executive Chair of Mozilla, will tackle the impact of technology on democracy and the importance of designing tech that supports inclusive participation and privacy.<\/p>\n

Aude Gandon, Global CMO of Nestl\u00e9, will offer a communicator\u2019s perspective and share insights on integrating sustainability into business models to drive societal and corporate benefits.<\/p>\n

[\/vc_column_text][tm_blockquote style=”02″ text=”This confluence of tech leaders and visionaries at VivaTech 2024 promises to set new paradigms for innovation and collaboration in the global tech ecosystem”][vc_column_text]And if this list of speakers weren\u2019t enough, just today, it was announced that Emmanuel Macron and Elon Musk will be joining once again. The French President will speak on \u2018making Paris a key place for AI\u2019 in the world, while the tech visionary will open up in a session titled ‘Everything You Always Wanted to Know About Elon* (*But Were Afraid to Ask)’.<\/p>\n

Discover the next Apples and Facebooks\u00a0<\/strong><\/p>\n

The fantastic thing about VivaTech is the combination of big tech and innovative new start-ups. This year\u2019s edition will spotlight an impressive array of newcomers who will unveil their solutions at the event\u2019s various Innovation Parks.<\/p>\n

In the Mobility and Smart City Park, sponsored by Togg, start-ups like Pave Motors and Wingcopter are revolutionizing transportation and logistics. Pave Motors introduces high-end electric motorcycles designed to promote an emissions-free lifestyle, while Wingcopter focuses on improving global healthcare access and delivery through advanced drone technology.<\/p>\n

The AI Avenue, sponsored by Salesforce, features start-ups like Oxia Palus and Primaa, which are pushing the boundaries of artificial intelligence. Oxia Palus uses AI alongside spectroscopic imaging and 3D printing to recreate lost artworks, whereas Primaa is developing AI-driven platforms for accurate and automated cancer diagnosis.<\/p>\n

In the Retail & Logistics Park, innovative companies like Lunu and Releaf are transforming the shopping experience and promoting sustainability. Lunu enables seamless cryptocurrency transactions at points of sale, and Releaf is pioneering eco-friendly paper technology made from recycled leaves, reducing deforestation.<\/p>\n

Furthermore, the Sport Park showcases start-ups like Astreas and Hypershell, which enhance athletic performance through technological advancements. Astreas develops food products optimized for spaceflight and promotes nutritional innovation, while Hypershell offers an AI-assisted device that augments physical movement and is aimed at outdoor enthusiasts.<\/p>\n

These start-ups represent just a slice of the creative energy and entrepreneurial spirit that will be on full display at VivaTech 2024, underlining the event\u2019s role as a critical platform for launching future technologies that aim to reshape industries and improve lives globally.<\/p>\n

Explore brand reputation with the Exec and CMO tracks<\/strong><\/p>\n

Fellow communicators have plenty to see at VivaTech, too, with our very own Co-Founder, Christopher Clarke, speaking on the critical importance of trust in fostering innovation within organizations. Chris will be joined on stage by Neil Rogan, Global Director of Corporate External Communications and Digital Marketing, Amadeus, with their discussion delving into how ethical practices and transparent communication are essential for maintaining a company\u2019s social license to operate, aligning perfectly with the track\u2019s broader focus on ethical marketing strategies.<\/p>\n

Additionally, the CMO track will feature a variety of engaging discussions on how marketing has transformed into a service-oriented approach, emphasizing personalized customer experiences to drive business success. Another key area of focus will be the advancements in CRM technologies. Here, participants will explore how AI and analytics revolutionize how businesses interact with their customers, offering insights into achieving deeper customer loyalty and enhancing business growth.<\/p>\n

The track will also address the disruptive impacts of new technologies like AI on marketing, presenting opportunities for businesses to expand and engage customers more effectively. Through these discussions, marketers will gain valuable strategies to navigate the complex landscape of consumer perceptions and regulatory challenges, ensuring their marketing strategies are effective and responsibly aligned with current ethical and social standards.<\/p>\n

Keep up to date on all things VivaTech<\/strong><\/p>\n

For those of you joining us at VivaTech 2024 or following along from afar, we invite you to stay updated on all the exciting developments through our blog and LinkedIn<\/a>, where we will be sharing regular insights, highlights, and live updates from the event, ensuring you have access to the latest trends and discussions shaping the future of technology.<\/p>\n

Additionally, for those attending the event, check out VivaTech\u2019s essential guides to make the most of your experience. The VivaTech 2024 Survival Guide<\/a> provides practical tips to navigate the conference smoothly, while the Complete VivaTech Guide to Paris<\/a> offers advice on enjoying the beautiful city of Paris during your visit.<\/p>\n

We would love to meet you in person if you will be there.<\/p>\n

Join us for a coffee or a beer; reach out<\/a> to connect and discuss innovative ideas. And be sure to attend our session, ‘Trust is key to unlocking an environment where innovation thrives \u2013 how can you foster it?<\/a>‘, to explore the critical role of trust in innovation.<\/p>\n

Together, let’s explore how technology continues to transform our world!<\/p>\n

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<\/div>
Image: VivaTech<\/em><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][tm_blockquote text=”It’s clear that European countries are taking the lead on global development, while the US takes a big step back.”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In 2016, the government provided 0.58 per cent of GDP for research and development (R&D) (weighted), below average for CDI countries. The US could improve its score by shifting the R&D from defence to more development-friendly areas, it said. <\/p>\n","protected":false},"author":23,"featured_media":7865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":57,"footnotes":""},"categories":[57],"tags":[63],"class_list":["post-7854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-communications"],"yoast_head":"\nJoin us at VivaTech 2024 for a front-row seat to innovation - Fire on the Hill, New York<\/title>\n<meta name=\"description\" content=\"We are thrilled to be an official partner and to contribute to the event\u2019s ongoing success. 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