{"id":7748,"date":"2024-05-13T11:33:40","date_gmt":"2024-05-13T11:33:40","guid":{"rendered":"https:\/\/fireoth.com\/us\/?p=7748"},"modified":"2024-05-13T11:33:40","modified_gmt":"2024-05-13T11:33:40","slug":"how-can-we-respond-as-the-threat-from-mis-and-disinformation-grows","status":"publish","type":"post","link":"https:\/\/fireoth.com\/us\/how-can-we-respond-as-the-threat-from-mis-and-disinformation-grows\/","title":{"rendered":"How can we respond as the threat from mis- and disinformation grows?"},"content":{"rendered":"

[vc_row][vc_column][tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”The past couple of weeks have seen the threat from mis- and disinformation to corporate reputation come under the spotlight here at Fire on the Hill.” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:25″][vc_column_text]Our\u00a0event<\/a>\u00a0in Washington DC welcomed industry experts to discuss the evolving topic, while we have seen the conversation continue across our social media channels.<\/p>\n

At the same time, publications, including the Economist, have continued to\u00a0explore<\/a>\u00a0what impact mis- and disinformation might have in this important election year.<\/p>\n

Exploring the research<\/strong><\/p>\n

Today, we are taking a closer look at a study undertaken by our partners at\u00a0Mercury Analytics<\/a>, a full-service research and advanced analytics firm based in Washington DC. Carried out ahead of our Washington DC event, the project aimed to better understand the effects of mis- and disinformation on corporate reputation.<\/p>\n

It found that 60 per cent of firms have previously suffered adverse impact from mis- or disinformation, with 11 per cent of respondents noting that their companies have seen a \u2018substantial\u2019 negative impact.[\/vc_column_text][tm_blockquote style=”02″ text=”Those companies that have yet to be impacted showed unease about mis- and disinformation, with over seven in ten respondents indicating concern about the potential for negative impact on their reputation.”][vc_column_text]As Chris Clarke, co-founder of Fire on the Hill, explains: \u201cMuch of the focus around mis- and disinformation currently centers on the political and social sphere, but we are seeing companies and economic interests increasingly targeted.<\/p>\n

\u201cThe results are a wake-up call for companies everywhere. Mis- and disinformation is one of the new frontiers of corporate reputation management and should be high on the agenda for board-level decision-makers. Only by understanding the nature of the threats can we begin to take steps towards mitigation.\u201d<\/p>\n

Elsewhere, the Mercury Analytics study found upper management at US-based organizations is more in tune with risks associated with mis- and disinformation. Some 69 per cent of respondents in upper management indicated that they actively seek out methods of prevention, compared to 55 per cent of lower management.<\/p>\n

At the same time, 66 per cent of respondents identified \u2018brand reputation\u2019 as an area for which they see the biggest potential for negative impact due to mis- and disinformation, followed by \u2018customer expectations\u2019 (56 per cent), \u2018employee retention\u2019 (41 per cent), \u2018company revenue\u2019 (41 per cent), \u2018disruption of daily operations\u2019 (36 per cent), and \u2018company stock prices\u2019 (32 per cent).<\/p>\n

Jordan Kraft, partner and chief strategy officer at Mercury Analytics, adds: \u201cOur study shows that most organizations are concerned about the potential effects of mis- and disinformation.<\/p>\n

\u201cThis is why we are increasingly working with organizations on rapid response projects to test messaging before it goes live, deliver insights needed to respond effectively when crises hit, and to truly understand customer and stakeholder opinions and attitudes to key issues that can be a focus for mis- and disinformation campaigns.\u201d<\/p>\n

How can we help?<\/strong><\/p>\n

The research helps to better understand the challenges that mis- and disinformation presents to corporate reputation, the extent to which companies have been impacted so far, where threats are coming from, and what actions can be taken to reduce the impact.<\/p>\n

When it comes to mitigating harm, there are a number of steps organizations can and, indeed, are taking.<\/p>\n

Chief among them is the development of internal policies for reporting mis- and disinformation. The more aware companies are of the dangers around this topic, the more likely they are to be able to effectively respond. Awareness is key and we are seeing businesses of all sizes begin to take steps in the right direction.<\/p>\n

Social media brand management and fact-checking protocols were also cited by respondents to the study as having the potential to minimize the impact of mis- and disinformation on corporate reputation, while the deployment of technology designed to detect mis- and disinformation was also seen as a valuable tool.<\/p>\n

Finally, traditional media approaches, building relationships with journalists to drive the credibility of information appearing in the press, can also play a positive role.<\/p>\n

This is an emerging, amorphous challenge, faced by organizations of all sizes. At Fire on the Hill, we are working to develop understanding and look forward to making an effective contribution in the defense of corporate reputation alongside our partners.<\/p>\n

More Information<\/strong><\/p>\n

For more information, view the full study\u00a0here<\/a>.[\/vc_column_text][tm_spacer size=”lg:25″]

<\/div>
Image: Visuals\/Unsplash\u00a0<\/em><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][tm_blockquote text=”It’s clear that European countries are taking the lead on global development, while the US takes a big step back.”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In 2016, the government provided 0.58 per cent of GDP for research and development (R&D) (weighted), below average for CDI countries. 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