{"id":47,"date":"2023-01-04T16:28:06","date_gmt":"2023-01-04T16:28:06","guid":{"rendered":"https:\/\/fireoth.com\/2018\/01\/02\/us-ranks-near-bottom-on-development-commitment\/"},"modified":"2023-04-26T10:46:05","modified_gmt":"2023-04-26T10:46:05","slug":"travel-is-back","status":"publish","type":"post","link":"https:\/\/fireoth.com\/us\/travel-is-back\/","title":{"rendered":"Travel is back, but China still matters to a full recovery"},"content":{"rendered":"

[vc_row][vc_column][tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”Few could have anticipated the UK\u2019s headlines in 2022 \u2013 the death of Queen Elizabeth II, three Prime Ministers in a matter of weeks and the war in Ukraine are just some of the seismic events to shape, and shake, the past 12 months. But, undeterred, we turn our attention to 2023″ font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][vc_column_text]Looking ahead to this year, air space closures, flows of Ukrainian refugees and rocketing food prices are likely to cause disruption. For travel, the spike in fuel prices and resulting cost-of-living crisis, as well as global inflation, can only continue to be a headwind on the full recovery of travel.<\/p>\n

Nevertheless, with these concerns in mind, the wider picture for travel is rosier.<\/p>\n

The Caribbean, with its dependence on the United States\u2019 market is now fully recovered, with some destinations, including Jamaica, see arrival figures in excess of those in 2019. Domestic tourism in the USA itself has led to something of a boom there, while intra-European travel is on an accelerating path toward recovery. So-called \u2018revenge tourism<\/a>\u2019 also appears to be having an impact, with holidaymakers looking to spend the extra cash they may have saved up over the past two or three years.<\/p>\n

This year travellers will continue to see air fare prices rise, though they remain below levels seen in 2019 as airlines try to woo passengers back onboard. Hotel room rates, however, now easily exceed pre-pandemic levels and can be expected to rise further as properties continue to struggle to replace talent lost at the height of the slowdown.<\/p>\n

For leisure tourism \u2013 predictions abound. Travellers will either be taking a rising number of shorter trips or focusing on one longer \u2018trip-of-a-lifetime\u2019 depending on which operator one listens to. Overall, though, it is likely there will be a gradual return to a pre-pandemic equilibrium, with visitors flocking to those destinations popular before Covid-19. We may even see the return of \u2018overtourism\u2019 in some cities, such as Amsterdam, Reykjavik, Venice and Barcelona.<\/p>\n

Much will change but much will remain the same. Many will pine for the \u2018old normal\u2019 as it slowly returns, replacing the \u2018new normal\u2019 of constant disruption seen over the past two years.<\/p>\n

In 2020, we heard a lot about build back better. <\/em>We hear less of it today. But as in many other sectors, let\u2019s hope that build back better <\/em>isn\u2019t just an outdated slogan but instead something that inspires all those in travel to progress. Building an industry that better serves travellers, is more sustainable, is more attuned to individual needs, is more inspired.<\/p>\n

Then we can really say that out of great challenge comes opportunity.[\/vc_column_text][tm_blockquote style=”02″ text=”Until China \u2013 and the world \u2013 fully reopens its borders to international travellers, there can be no full recovery from the Covid-19 pandemic.”][vc_column_text]Looking ahead to this year, air space closures, flows of Ukrainian refugees and rocketing food prices are likely to cause disruption. For travel, the spike in fuel prices and resulting cost-of-living crisis, as well as global inflation, can only continue to be a headwind on the full recovery of travel.<\/p>\n

Nevertheless, with these concerns in mind, the wider picture for travel is rosier.<\/p>\n

The Caribbean, with its dependence on the United States\u2019 market is now fully recovered, with some destinations, including Jamaica, see arrival figures in excess of those in 2019. Domestic tourism in the USA itself has led to something of a boom there, while intra-European travel is on an accelerating path toward recovery. So-called \u2018revenge tourism<\/a>\u2019 also appears to be having an impact, with holidaymakers looking to spend the extra cash they may have saved up over the past two or three years.<\/p>\n

This year travellers will continue to see air fare prices rise, though they remain below levels seen in 2019 as airlines try to woo passengers back onboard. Hotel room rates, however, now easily exceed pre-pandemic levels and can be expected to rise further as properties continue to struggle to replace talent lost at the height of the slowdown.<\/p>\n

For leisure tourism \u2013 predictions abound. Travellers will either be taking a rising number of shorter trips or focusing on one longer \u2018trip-of-a-lifetime\u2019 depending on which operator one listens to. Overall, though, it is likely there will be a gradual return to a pre-pandemic equilibrium, with visitors flocking to those destinations popular before Covid-19. We may even see the return of \u2018overtourism\u2019 in some cities, such as Amsterdam, Reykjavik, Venice and Barcelona.<\/p>\n

Much will change but much will remain the same. Many will pine for the \u2018old normal\u2019 as it slowly returns, replacing the \u2018new normal\u2019 of constant disruption seen over the past two years.<\/p>\n

In 2020, we heard a lot about build back better. <\/em>We hear less of it today. But as in many other sectors, let\u2019s hope that build back better <\/em>isn\u2019t just an outdated slogan but instead something that inspires all those in travel to progress. Building an industry that better serves travellers, is more sustainable, is more attuned to individual needs, is more inspired.<\/p>\n

Then we can really say that out of great challenge comes opportunity.[\/vc_column_text][tm_spacer size=”lg:50″]

<\/div>
Image: Kin Li\/Unsplash<\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][tm_blockquote text=”It’s clear that European countries are taking the lead on global development, while the US takes a big step back.”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In 2016, the government provided 0.58 per cent of GDP for research and development (R&D) (weighted), below average for CDI countries. The US could improve its score by shifting the R&D from defence to more development-friendly areas, it said. <\/p>\n","protected":false},"author":2,"featured_media":6268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[5],"tags":[68,65],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","tag-china","tag-travel"],"yoast_head":"\nTravel is back, but China still matters to a full recovery - Fire on the Hill, New York<\/title>\n<meta name=\"description\" content=\"For travel, the spike in fuel prices and resulting cost-of-living crisis, as well as global inflation, can only continue to be a headwind on the full recovery of travel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fireoth.com\/us\/travel-is-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel is back, but China still matters to a full recovery\" \/>\n<meta property=\"og:description\" content=\"For travel, the spike in fuel prices and resulting cost-of-living crisis, as well as global inflation, can only continue to be a headwind on the full recovery of travel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fireoth.com\/us\/travel-is-back\/\" \/>\n<meta property=\"og:site_name\" content=\"Fire on the Hill, New York\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-04T16:28:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T10:46:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2022\/12\/Travel-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris O\u2019Toole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Travel is back, but China still matters to a full recovery\" \/>\n<meta name=\"twitter:description\" content=\"For travel, the spike in fuel prices and resulting cost-of-living crisis, as well as global inflation, can only continue to be a headwind on the full recovery of travel.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2022\/12\/Travel-scaled.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@fireOTH\" \/>\n<meta name=\"twitter:site\" content=\"@fireOTH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris O\u2019Toole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/fireoth.com\/us\/travel-is-back\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fireoth.com\/us\/travel-is-back\/\"},\"author\":{\"name\":\"Chris O\u2019Toole\",\"@id\":\"https:\/\/fireoth.com\/us\/#\/schema\/person\/2a1ff352ae71c03882e091fcfdfb1ffe\"},\"headline\":\"Travel is back, but China still matters to a full recovery\",\"datePublished\":\"2023-01-04T16:28:06+00:00\",\"dateModified\":\"2023-04-26T10:46:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fireoth.com\/us\/travel-is-back\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fireoth.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/fireoth.com\/us\/travel-is-back\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fireoth.com\/us\/wp-content\/uploads\/2022\/12\/Travel-scaled.jpg\",\"keywords\":[\"china\",\"travel\"],\"articleSection\":[\"Travel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fireoth.com\/us\/travel-is-back\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fireoth.com\/us\/travel-is-back\/\",\"url\":\"https:\/\/fireoth.com\/us\/travel-is-back\/\",\"name\":\"Travel is back, but China still matters to a full recovery - 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