{"id":7432,"date":"2024-05-02T10:00:29","date_gmt":"2024-05-02T10:00:29","guid":{"rendered":"https:\/\/fireoth.com\/us\/?page_id=7432"},"modified":"2024-05-06T18:43:13","modified_gmt":"2024-05-06T18:43:13","slug":"misinformation-disinformation","status":"publish","type":"page","link":"https:\/\/fireoth.com\/us\/misinformation-disinformation\/","title":{"rendered":"Misinformation, Disinformation and the Future of Corporate Reputation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; lg_spacing=&#8221;margin_bottom:50&#8243; xs_spacing=&#8221;margin_bottom:0&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; lg_spacing=&#8221;margin_top:50&#8243;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-641269ecb080d28a7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-641269ecb080d28a7 uvc-495 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-641269ecb080d28a7 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:26px;\",\"line-height\":\"desktop:30px;\"}'  style=\"font-family:&#039;Lexend Deca&#039;;font-weight:600;color:#003295;margin-bottom:20px;\">Misinformation, Disinformation and the Future of Corporate Reputation<\/div><\/div>[vc_column_text]Mis- and disinformation are not new threats, but they are becoming a more common challenge for corporations and can have a dramatic impact on how companies manage their reputations.<\/p>\n<p>In a study of 300 professionals, Fire on the Hill and Mercury Analytics unpack the threat posed by disinformation campaigns on corporates, explore how new and emerging technologies are potentially amplifying the threat, and discuss how those in the field of corporate reputation should be managing these challenges.<\/p>\n<p>Enter your details below to access the report.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_image image=&#8221;5916&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f3fbe1&#8243; lg_spacing=&#8221;padding_top:40;padding_bottom:100&#8243;][vc_column]<div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-7410\"><form id=\"wpforms-form-7410\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"7410\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/us\/wp-json\/wp\/v2\/pages\/7432\" data-token=\"8d27299c58ce093a9d5ebaf9893ecc9a\" data-token-time=\"1777119360\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-hidden\" id=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-7410-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><fieldset><legend class=\"wpforms-field-label\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><div class=\"wpforms-field-row wpforms-field-medium\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-7410-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" aria-errormessage=\"wpforms-7410-field_0-error\" required><label for=\"wpforms-7410-field_0\" class=\"wpforms-field-sublabel after\">First<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-7410-field_0-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][0][last]\" aria-errormessage=\"wpforms-7410-field_0-last-error\" required><label for=\"wpforms-7410-field_0-last\" class=\"wpforms-field-sublabel after\">Last<\/label><\/div><\/div><\/fieldset><\/div><div id=\"wpforms-7410-field_7-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"7\"><label class=\"wpforms-field-label\" for=\"wpforms-7410-field_7\">Company <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-7410-field_7\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][7]\" aria-errormessage=\"wpforms-7410-field_7-error\" required><\/div><div id=\"wpforms-7410-field_6-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-7410-field_6\">Job title <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-7410-field_6\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][6]\" aria-errormessage=\"wpforms-7410-field_6-error\" required><\/div><div id=\"wpforms-7410-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-7410-field_1\">Work email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-7410-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-7410-field_1-error\" required><\/div><div id=\"wpforms-7410-field_5-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"5\"><fieldset><legend class=\"wpforms-field-label wpforms-label-hide\" aria-hidden=\"false\">Marketing email consent<\/legend><ul id=\"wpforms-7410-field_5\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-7410-field_5_1\" name=\"wpforms[fields][5][]\" value=\"Please check here to join our email list.\" aria-errormessage=\"wpforms-7410-field_5_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-7410-field_5_1\">Please check here to join our email list.<\/label><\/li><\/ul><\/fieldset><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"7410\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/fireoth.com\/us\/wp-json\/wp\/v2\/pages\/7432\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-7410\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/fireoth.com\/us\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner lazyload\" style=\"--smush-placeholder-width: 26px; --smush-placeholder-aspect-ratio: 26\/26;display: none;\" width=\"26\" height=\"26\" alt=\"Loading\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fireoth.com\/us\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/noscript><\/div><\/form><\/div>  <!-- .wpforms-container -->[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; lg_spacing=&#8221;margin_bottom:50&#8243; xs_spacing=&#8221;margin_bottom:0&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; lg_spacing=&#8221;margin_top:50&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Mis- and disinformation are not new threats, but they are becoming a more common challenge for corporations and can have a dramatic impact on how companies manage their reputations. In a study of 300 professionals, Fire on the Hill and Mercury Analytics unpack the threat posed by disinformation campaigns on corporates, explore how new and emerging technologies are potentially amplifying the threat, and discuss how those in the field of corporate reputation should be managing these challenges. Enter your details below to access the report.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][tm_image image=&#8221;5916&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f3fbe1&#8243; lg_spacing=&#8221;padding_top:40;padding_bottom:100&#8243;][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7432","page","type-page","status-publish","hentry","post-no-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Misinformation, Disinformation and the Future of Corporate Reputation - Fire on the Hill, New York<\/title>\n<meta name=\"description\" content=\"Fire on the Hill is a progressive strategy and communications consultancy which works with large global organisations to disruptive startups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fireoth.com\/us\/misinformation-disinformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fire on the Hill\" \/>\n<meta property=\"og:description\" content=\"Fire on the Hill is a progressive strategy and communications consultancy which works with large global organisations to disruptive startups. 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