Mis- and disinformation are not new threats, but they are becoming a more common challenge for corporations and can have a dramatic impact on how companies manage their reputations.

In a study of 300 professionals, Fire on the Hill and Mercury Analytics unpack the threat posed by disinformation campaigns on corporates, explore how new and emerging technologies are potentially amplifying the threat, and discuss how those in the field of corporate reputation should be managing these challenges.

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