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What AI actually cites: a five-source playbook for brands

Breaking the FOTH Wall with AJ Handley-Rowe, director at Salt

AI is making everything sound the same, so how can brands stand out?

Blood donation can have a life-changing impact in just an hour

Fire on the Hill Reputation Digest – June 2026

The medical condition of digital twins

Fire on the Hill Reputation Digest – May 2026

Fire on the Hill and Fourth Day to merge to expand international strategic communications offer

Five reasons why SantExpo is a must attend event for the healthcare ecosystem

World of Work

Fire on the Hill Wellbeing Digest – February 2026

This month’s Wellbeing Digest explores nature-led workplace initiatives, the mental health risks of AI search tools, and the power of public figures speaking openly to reduce stigma at work

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Reputation

Fire on the Hill Reputation Digest – February 2026

Our monthly Reputation Digest highlights viral marketing wins, cultural moments like Bad Bunny’s Super Bowl show and growing public outrage over UK water companies’ environmental failings

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Technology

Fire on the Hill AI Digest – February 2026

AI developments this month show surging infrastructure investment, loosening safety guardrails, and a growing belief that real, economy-wide disruption is no longer theoretical but imminent

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General

Is there a role for PR companies in editing Wikipedia – and what are the risks of ‘Wikilaundering’?

Originally scorned by teachers across the country as a bastion of unreliable information, Wikipedia has grown into an institution since the turn of the millennium. Do comms professionals have a role in editing this shared resource?

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Technology

What do changes to the LinkedIn algorithm mean for your content strategy?

While many of us consider the composition, scheduling and eventual posting of a LinkedIn post as the key steps in the process, this is in fact just the start. What can we do to drive engagement on the platform?

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Reputation

Fire on the Hill Reputation Digest – January 2026

This month, Brooklyn Beckham’s Instagram story reveals all, Elon Musk clashes with Ryanair on social media and Dr Pepper’s latest advertisement is a rip-roaring success

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